- Vice President of Marketing
- Location: Massachusetts
BSG has commenced an executive search for a Vice President of Marketing for our client, a nanotube hybrid materials innovator. The Vice President of Marketing is responsible for marketing strategy and execution, especially leading growth marketing and brand development.
Opportunity Overview
Vice President of Marketing
WHO THEY ARE
Our client has created an innovative category of nanotube membrane materials enabling breakthroughs in a variety of areas, such as water purification, batteries, concrete, and applications in the automotive industry. Our client recently closed its $15M Series C equity financing round with a lead investor private equity firm and strategic investors. The funds will be used to accelerate the growth of our client’s business units.
COMPANY PROFILE
Our client recently finalized a $25 million financing facility to help in the commercial expansion of the business. To date, the company has raised $40M in equity financing including its $15M Series C closing. Revenues for 2021 approached $5M, which was 5X growth over prior year, largely resulting from increased joint development agreement (JDA) funding from collaboration partners, increased AgeNT and NTeC product sales and significant revenues from an NTeC licensing agreement.
With its headquarters and applications development center in MA, and the company’s best-in-class carbon nanotube manufacturing facility and R&D center in OK, our client employs more than 30 people. Privately held and founded in 2005, the company has achieved $5M in revenue and has developed a healthy customer pipeline of more than 225 active sales opportunities representing $200M in revenue potential.
THE ROLE
Reporting to the CEO, the Vice President of Marketing is responsible for marketing strategy and execution, especially leading growth marketing and brand development. This includes developing and executing marketing plans for business units, management of lead management program, content development, website, and ecommerce management, developing / executing key solution launches, and awareness and brand building.
The ideal candidate will be a smart, hands-on, and pragmatic leader who is a performance marketer at their core and has proven success as a player-coach and is comfortable and adept at leaning heavily on agencies and partners. They will have a vision for marketing, and the company, and will be eager to collaborate and share with others to make it achievable.
Responsibilities:
- Establish comprehensive strategic positioning, along with tactical marketing, plans that competitively position the company for success.
- Create global demand for products in a customer-centric manner by developing definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix.
- Lead all product launches, promotional marketing campaigns and marketing communication efforts, aligning them with the company’s commercial strategy.
- Drive execution of SBU campaigns and projects with clear results and contributions to the bottom line.
- Ensure “voice of customer” information is considered for all new products and for identifying present and future business needs, trends, and opportunities.
- Perform marketing customer segmentation and competitive landscape analysis to identify and address customer pain points.
- Build a highly effective marketing capabilities structure, processes, and a collaborative culture that emphasizes achievement of both short- and long-term business objectives.
- Drive demand generation with an optimized digital footprint, leveraging all available effective.
- Actively manage external marketing agency relationships and deliverables, ensuring cost effectiveness and scalability.
- Develop and manage a metrics/reporting system to track and maintain an active awareness of marketing program success.
- Develop and foster a strong “test and learn” culture across the internal and external marketing team.
- Cultivate a strong partnership with the Sales organization to constructively partner and contribute to corporate/commercial goals and objectives.
- Own all external communications to engage their patients, caregivers and payers in exciting and relevant ways, while maintaining regulatory compliance.
- Management of trademarks and brand IP.
Qualifications:
- Experienced B2B marketing leader with at least 5 years in the head of marketing role.
- Extensive product marketing experience developing and executing product/solution strategies.
- Brand marketing experience to drive exposure and business performance/growth.
- Experience with the implementation of new business development and marketing initiatives that lead to profitable growth.
- Solid expertise in inbound marketing/lead generation optimization.
- Experience marketing intellectual property that acts as “platform technology” with multi-industry applications is a strong plus.
- Early/growth stage experience is required.
Finally, this individual should have as many as possible of the traits required to succeed in this leadership position:
- Intellectual curiosity; driven to understand and ultimately find solutions.
- The ability, and willingness, to set and communicate demanding standards for professional staff and to hold people accountable for their performance; at the same time, sensitivity and insight into individuals’ capabilities and development needs.
- Decisiveness, when necessary, coupled with a willingness to seek input and build consensus as much as possible.
- Demonstrated commitment to quality.
- Unquestioned honesty and integrity; also, loyalty to colleagues and to the organization, and the ability to inspire loyalty. This person should have the ability to identify and focus on the Company’s best interests, rather than the agenda of any individual or group within the firm.
- Highly motivated self-starter, with high levels of commitment and enthusiasm that sets the standard for other team members.
- Excellent communication skills: should model what great communication looks like, and be a teacher of the skills to the rest of the team.
- Outstanding prioritization, planning and organization skills.
- Good strategic instincts and long-term vision; the ability to address both big-picture issues and detailed, day-to-day management concerns.
- The absolute commitment required to make a major contribution to the Company during the coming years.
FINANCIALS
Our client recently finalized a $25 million financing facility to help in the commercial expansion of the business. To date, the company has raised $40M in equity financing, including its $15M Series C closing. Revenues for 2021 approached $5M, which was 5X growth over prior year, largely resulting from increased joint development agreement (JDA) funding from collaboration partners, increased AgeNT and NTeC product sales and significant revenues from an NTeC licensing agreement.
With its headquarters and applications development center in MA, and the company’s best-in-class carbon nanotube manufacturing facility and R&D center in OK, our client employs more than 30 people. Privately held and founded in 2005, the company has achieved $5M in revenue and has developed a healthy customer pipeline of more than 225 active sales opportunities representing $200M in revenue potential.
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