BSG From the Boardroom

• SVP Marketing / CMO
• Reporting to: President & CEO
• Location: Scottsdale, AZ OR Denver, CO

BSG has commenced an executive search for Senior Vice President (SVP) Marketing / Chief Marketing Officer (CMO) for our client, a leading provider of marketing automation software that helps small and mid-sized businesses grow.  The SVP Marketing / CMO will oversee the global Marketing team for our client, with approximately 4-6 direct reports and an overall team of approximately 12 employees split between the locations in Arizona and England.

Opportunity Overview

SVP Marketing / Chief Marketing Officer

THE COMPANY

Our client, with operations in Colorado, Arizona, and England, is a leading provider of software and services that help small and mid-sized businesses grow. Our client is the pioneer and maker of marketing automation software, supporting the Customer Relationship Management (CRM) space and serving over 500k+ users in 100’s of countries. Their platform has won awards in helping small businesses grow by using their sales and marketing tools.

For 30+ years, our client is recognized as a leader in the CRM product software market, offering automated tool sets that are functional, flexible, of exceptional value, making it simple for small and mid-sized businesses to grow.

THE POSITION

Reporting to the President & CEO, the SVP Marketing/CMO will oversee the global Marketing team for our client, with approximately 4-6 direct reports and an overall team of approximately 12 employees split between the two locations in Arizona and England. This includes Demand Generation, Creative Services, Partner Marketing, Public Relations & Corporate Communications. The selected individual will own the global Marketing strategy and provide leadership, management, and vision to ensure that the company delivers exceptional marketing and communications campaigns that support aggressive business growth and enhance brand awareness within the small and mid-sized business (SMB) market.

Specific Responsibilities & Key Deliverables:

• Create, define and execute a winning Go-to-Market strategy that positions our client as the #1 SMB solution
• Develop successful branding strategies & campaigns to allow our client to compete and win in the highly competitive SMB marketplace
• Define Marketing’s role within our client’s organization and educate broadly to establish Marketing as critical strategic partner with all other functions
• Define and segment customer base for optimization of a content driven marketing plan
• Shape and confirm the content engine for our client as a whole
• Create and confirm Marketing KPI’s & dashboards for short and long term
• Champion and integrate the tools, processes and measuring systems for future
• Recruit, train and develop new employees to form a “best in class” Marketing function
• Develop calendar based marketing plan in alignment with product launches
• Constantly drive innovation within Marketing function to assist with rapid growth of overall company and brand awareness

Competencies & Experience Required for Success:

• Experience working in both publicly held and privately held businesses during career:
  
  • PE or VC backed company experience highly desired
• Current experience or past history working in SaaS software industry
• Global scope responsibility in current or past leadership role
• A “messaging” first Marketing leader, who can be a teacher of world class marketing principles, with a content first approach
• Strategic and visionary leader with successful history of creating and executing successful Go-to-Market strategies
• Marketing leader with strong brand focus and passion
• Ability to form strong relationships amongst Product, Sales and Marketing
• Strong product marketing expertise
• Marketing KPI and dashboard creation
• Collaborative leader who works effectively up, down and across the organization
• Drive for results
• Decisiveness when necessary, coupled with a willingness to seek input and build consensus as much as possible
• Excellent writing and speaking skills; this individual must be able to communicate complex ideas and information clearly and concisely
• Outstanding planning and organization skills
• Good strategic instincts and long-term vision; the ability to address both big-picture issues and detailed, day-to-day management concerns
• Demonstrated success as a people leader, including the ability to set and gain buy-in for strategic direction and vision, attract, hire, retain, and develop high performing teams, and establish an engaging culture of accountability, quality, and customer focus

Ideal Candidate Profile:

• FUNCTIONAL Experience
  • Marketing
    • Content/Storytelling
    • Branding and Rebranding
    • Creative
    • Demand Generation
    • Product Marketing
    • Partner Marketing
    • Public Relations
    • Corporate Communications
    • Project Management
    • Metrics and KPI development/Dashboard creation
• INDUSTRY Experience
  • CRM/Marketing Automation Software
  • SaaS Software
  • Software
  • Small-Medium Business Customer Segment
• CORPORATE STAGE
  • Optimizer leader AND builder leader
  • Public and/or private company experience (some privately held experience desired)
• MANAGEMENT & LEADERSHIP Experience 
  
  • Experience reporting to CEO/President in past
  • Experience leading team of 12+ in multiple locations
  • Successful history meeting and exceeding KPI’s and key metrics for organizations
  • Passion for and prior history of creating high performing teams
  • “Player-coach” approach to management/leadership
  • Defined by others as smart, capable, hands-on, energetic, and someone who possess a strong entrepreneurial spirit

TEAM

Our client’s team currently numbers approximately 175 employees. This role will report to the President & CEO and oversee a team of approximately 10-12 in total.

COMPENSATION

Compensation is competitive with the position’s requirements. In a performance-based environment, this will include base salary, bonus structure based on corporate qualitative and quantitative business development targets, and a stakeholder position in the company.

To Submit Resume: