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    • Chief Operating Officer
    • Reporting to: Chief Executive Officer
    • Location: New Hampshire

    BSG has commenced an executive search for a Chief Operating Officer (COO) for our client, an automotive technology marketing company. The COO will be responsible for analyzing, evaluating, building, and deploying people, processes, and technology that serve as the springboard for sustainable company growth.


    Opportunity Overview

    Chief Operating Officer


    Our client is an automotive technology marketing company that helps dealers sell cars effectively by utilizing marketing techniques to meet sales goals. Our client’s founders were able to identify an industry need by cutting multiple layers between the dealer and shopper through developing an innovative platform that would meet the dealer’s needs and allow shoppers to be routed directly the dealer’s inventory. Since the beginning, our client’s customer base has grown, including over 1000’s of dealers.


    The new Chief Operating Officer, reporting to the CEO, will be responsible for analyzing, evaluating, building, and deploying people, processes, and technology that serve as the springboard for sustainable company growth. This is a ~$60+ million ARR company that over the next 24 to 36 months will triple both organically and inorganically with the goal of becoming the Hubspot for the automotive retailing sector.

    Company highlights:

    • Experienced leadership team looking to consolidate the market and become the leading CRM and marketing automation toolset for automotive.
    • Pioneer in the CRM/martech industry using AI to help OEMs and dealers alike to optimize their inventory turns via its patented machine learning analytics engine.
    • Strong and growing user-base of 10,000+ dealers generating a strong recurring revenue foundation for continued investment in product development, sales, and marketing.

    Success in this role will be defined for much of the first 12 months on 3 key broad deliverables:

    • As automation czar, working systematically through operations (order management systems), account management (order provisioning and fulfillment) and finance to identify, analyze and automate processes critical to company growth, quality assurance and profitability.
    • Evaluate, select, and implement goal setting and performance management systems aligned with the company’s growth strategy.
    • Lead people operations in partnership with VP People to hire and cultivate a high performing and cohesive culture.
    • Experience at a B2B SaaS company (marketing, sales, or digital advertising automation software) or automotive technology company.
    • Must have experience as a senior leadership team member reporting to CEO at some point in past.
    • Operational responsibility experience with 50-100M revenue companies.
    • Has managed teams of 50+ employees. Management experience across a distributed/mostly virtual company footprint would be a plus.
    • Must have private company experience in a senior role within the last 10 years.
    • Agile development/management experience.
    • Proven experience in process strategy, organizational assessment, and implementation.
      KPI development and management.
    • Experience working in highly complex organizations.
    • Recruitment, selection, and on-boarding/training.

    General Competencies

    Finally, this individual should have as many as possible of the traits required to succeed in this leadership position:

    • High levels of intelligence, analytical strength, and conceptual ability.
    • The ability, and willingness, to set and communicate high standards for professional staff and to hold people accountable for their performance; at the same time, sensitivity to, and insight into individuals’ capabilities and development needs, and the combination of firmness and likability that all good leaders possess.
    • Decisiveness, when necessary, coupled with a willingness to seek input and build consensus as much as possible.
    • Excellent writing and speaking skills; this individual must be able to communicate complex ideas and information clearly and concisely.
    • Outstanding planning and organization skills.
    • Good strategic instincts and long-term vision; the ability to address both big-picture issues and detailed, day-to-day management concerns.
    • A sense of ownership, not just of his or her own work, or that of their department, but a sense of ownership for the company as a whole.
    • Demonstrated success as a people leader, including the ability to set and gain buy-in for strategic direction and vision, attract, hire, retain, and develop high performing teams, and establish an engaging culture of accountability, quality, and customer focus.
    • Demonstrate professional behavior and actions consistent with company values.


    Compensation is competitive with the position’s requirements. In a performance-based environment, this will include base salary, bonus structure based on corporate qualitative and quantitative strategic KPIs, and a stakeholder position in the company.

    To Submit Resume:

    Submit Resume COO Automotive Technology Client

    -by Clark Waterfall on Sep 8, 2021 3:16:28 PM


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