September 2025: BSG Completes Another Successful Executive Search—VP Business Development, VayKLife
BSG proudly announces a recently completed executive placement—Cyd Fairbanks as VP Business Development of VayKLife.
Cyd is an experienced Business Development and Sales leader. She brings extensive vacation rental industry experience from her successful tenure with Vacasa and an expertise in selling Saas solutions from VOLO Recovery, a cloud-based SaaS communications suite. Her 25+ years of experience in Sales, Advertising and Business Development have allowed her to focus on successfully scaling national sales, build effective sales teams and develop partnerships, and have a deep understanding of the hospitality tech and short-term rental industry.
Cyd was most recently Regional Sales Director at Vacasa, a full-service vacation rental management company that professionally manages and markets vacation homes, condos, and similar properties on behalf of owners across North America and select international markets.
VayKLife (formerly ROX360) is a tech-driven platform built by vacation rental operators for vacation rental managers. They handle guest-experience programs, branding, loyalty, and full implementation so you don’t have to. Their system is automated and hands-off for you — they do the work, you reap the rewards. To date, VayKLife supports over 10,000 properties, 35+ destinations, and 150,000+ annual reservations.
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