Albert Einstein; Steve Jobs; Dr. Seuss—we can all name nonconformists who changed the world. But is there anything we can do as a culture to encourage nonconformity? Or to embrace nonconformity ourselves? Author Adam Grant explores constructive, less “risky” ways people can flaunt tradition to pursue novel ideas. Grant highlights studies and anecdotes from politics, sports and entertainment. He shares how to recognize and promote good ideas, choose allies, and foster creativity in children, among other topics. READ MORE »
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