Managing Energy and Assets Enterprise-wide

THE COMPANY

Powerhouse Dynamics was founded in 2008 with the vision of providing tools to help identify and eliminate wasteful energy consumption in the built environment. The company originally focused on products for the residential market with its first version of SiteSage™, then called the eMonitor™. In 2011, the company expanded its focus to deliver cloud-based enterprise energy and asset management solutions for large portfolios of small commercial facilities. Today, SiteSage controls and analyzes electricity consumption at the equipment level, delivering the actionable intelligence and control required for effective energy management and cost savings across thousands of locations. Powerhouse Dynamics’ SiteSageTM is a revolutionary, award-winning product that reduces energy usage and equipment maintenance costs for portfolios of small commercial facilities, as well as for homes. The company has been experiencing great momentum, and the product has been adopted by a wide range of major brands in the restaurant, convenience store, and retail industries, among others.

THE POSITION

The Director, Channel Sales will manage Powerhouse’s Partner and Channel Program and grow Powerhouse Dynamics’ partner network and sales through partner recruitment, onboarding, training, engagement and enablement. Partner sales are a critical part of the Company’s go to market strategy, and the Director will work closely with the VP of Sales and Marketing, VP of Business Development, and other members of the team to deliver dramatic growth. This position is responsible for the partner network and all channel sales of company products and services..

Highlights of the new Channel Sales Director track record and experience will include the following:

• Demonstrated expertise in building a channel network and driving channel sales
• Experience working with channel partners and complex channel relationships
• Strong technical background; energy experience a plus but not required
• Strong process orientation and ability to multi-task
• Passionate, strategic thinker
• Demonstrated self-starter with ability to manage time and resources effectively, meet deadlines, and execute on strategic objectives
• Excellent verbal and written communication skills, including ability to communicate both internally and with partners and customers
• Ability to rapidly establish trust with partners
• Familiarity with web applications; understanding of Software as a Service a plus
• Bachelor’s or Master’s degree plus 5+ years of relevant work experience

If this sounds like this position would be a good fit for you, read on!

DETAIL OF RESPONSIBILITIES

The Channel Sales Director will report to either the VP Sales & Marketing, the VP Business Development, or the CEO and be responsible for all indirect revenue activities of the company worldwide. The Channel Sales Director’s core responsibilities will include:

• Plan and execute channel sales strategy to achieve revenue, profit and growth targets
• Spearhead the recruitment and development of new partners and channels
• Engage partner sales teams to identify opportunities for new business
• Work closely with partners through entire sales process, including active participation in the promotion of PhD products and services, screening inquiries, joint customer presentations, proposal preparation and pricing, leveraging PhD’s direct field sales team where appropriate
• Help partners understand the full value proposition of PhD products and how that can help their businesses
• Provide guidance to channel partners on product features, technical specification and design parameters
• Train partners on PhD products, features and roadmap, and keep them up-to-date on the product and product results
• Develop, manage, and report on partner sales funnel and provide accurate and timely forecasts, leveraging Salesforce.com and other company tools
• Work with the Director of Marketing to build and execute on a channel marketing strategy
• Bring partner feedback back to the product management team to help ensure product meets partner needs.

DETAIL OF DESIRED EXPERIENCE AND CHARACTERISTICS

• FUNCTIONAL Prior Success
• Building channel network via partner recruiting
• Sales forecasting & budgeting, pipeline mgt & tools -- managing revenue-to-plan
• Channel training, support and yield optimization
• Selling SaaS software revenue model
• Rolodex of energy efficiency channel ecosystem in North America and international
• Generating channel marketing strategy and ensuing execution
• Proven track record helping prospect and close big customer opportunities in conjunction with partner channel
• Navigating complex, multi-influencer relationships including internal champions, detractors & derailers
• Education: BS (chemistry, engineering, environmental) + MBA
• STAGE of Company Experience
• Experience working with founders, investors, and board directors in closely held companies
• Building & scaling brand recognition off of referenceable work
• Growth phase of company development & rapid revenue growth, $$5M-25M+
• Marshalling cash resources, "doing more with less" in scaling business
• MANAGEMENT & Leadership Experience
• Building scalable management processes without suffocating innovation/speed
• Success as individual contributor and as player/coach
• Managing within a globally distributed, multi-cultural footprint
• INDUSTRY EXPERIENCE [energy efficiency software]
• SaaS software sold into restaurant chain, retail and small footprint commercial enterprises used in monitoring and reducing energy usage across multi-facility locations
• Energy efficiency software

GENERAL
Finally, this individual should have as many as possible of the traits required to succeed in any Director, Channel Sales position:

• High levels of intelligence, analytical strength and conceptual ability.
• Decisiveness when necessary, coupled with a willingness to seek input and build consensus as much as possible.
• Unquestioned honesty and integrity; also, loyalty to colleagues and to the organization, and the ability to inspire loyalty. This person should have the ability to identify and focus on the Company’s best interests, rather than the agenda of any individual or group within the firm.
• A very high level of energy and commitment, combined with enthusiasm and a positive attitude.
• Excellent writing and speaking skills; this individual must be able to communicate complex ideas and information clearly and concisely.
• Outstanding planning and organization skills.
• Good strategic instincts and long-term vision; the ability to address both big-picture issues and detailed, day-to-day management concerns.
• In general, the business and personal skills, and the absolute commitment, required to make a major contribution to The Company during the coming years.

IDEAL CANDIDATE PROFILE

The following diagram illustrates the intersection of competencies critical in the Director Channel Sales position:

THE MARKET OPPORTUNITY

Three customer pinpoints make the market opportunity for Powerhouse’s solutions greater than $6 billion in addressable market size:

• Painfully high aggregated utility spend across many small sites – generally seen as uncontrollable
• Large amount of decentralized mission-critical equipment to be managed – with limited staff resources
• Unable to leverage traditional building management systems - too expensive and overly complex for smaller facilities

These combine to create inefficient operations, lost profits, and often product quality risk.
Market statistics accentuate this opportunity with the following realities:

• 90% of all commercial buildings - 4M in US <25k sq. ft.
• 27% greater energy intensity than large commercial
• Restaurants & convenience store chains are key near-term focus
• 3 X average energy use/sq. ft. > .75M of them in US alone
• Retail, health care, multi-family & telecom also potential targets

Given all of these realities, the Powerhouse solution yields payback in as little as 1 year in many cases.

FINANCIAL BACKING

Powerhouse Dynamics has benefited from a combination of early-stage and energy industry savvy investors, having raised a recent round led by Point Judith Capital. Major investors include the below:

COMPENSATION

Compensation is competitive with the marketplace. In a performance-based environment, this will include base salary, bonus structure based on qualitative and quantitative metrics, and equity stakeholder position.

For more information...

Please contact:
Clark Waterfall, BSG Team Ventures
Diane Amador, BSG Team Ventures