BSG From the Boardroom

A curated selection of executive opportunities, industry highlights, and unique insights in executive search.

    Executive Compensation Survey: CMO, Southwest USA, Cloud Software Industry


    A recently completed search for a Chief Marketing Officer for a B2B cloud software company presented the following executive compensation insights:

    the Highlights:

    • Title/FunctionChief Marketing Officer
    • Ownership Structure: Private equity backed
    • Industry: Cloud software: CRM and marketing automation
    • Position Location: Southwest USA

    As executive search consultants, a by-product of our expertise is creating a wealth of knowledge on executive compensation.

    When we complete an assignment, we aggregate the compensation data we have collected across the search, and share it with the executive talent community from which it came. In this case, in Q3 2020 we conducted a CMO search for a private equity backed company specializing in SaaS CRM and marketing automation software.

    To support our talent strategy, we focused on the target talent pool comprising those who either currently or in recent past roles held titles of CMO, VP Marketing, and a host of related senior executive and C-Suite level roles.

    Executive Compensation Survey Data - Chief Marketing Officer, Southwest, Cloud Software Industry


    Bonus Structures:

    As a percentage of base salary.


    Tabular Data:

      Base Bonus Total Comp Bonus as % Base
    Average 246,000 75,000 331,000 29%
    Median 228,000 66,000 298,000 27%
    Bottom Quartile 224,000 49,000 287,000 20%
    2nd Quartile 228,000 66,000 298,000 27%
    3rd Quartile 250,000 77,000 347,000 31%
    Top Quartile 360,000 240,000 600,000 66%


    Interested in more executive compensation highlights? Review our findings here and sign up for updates as we release new findings.

    Get Access to BSG's Exec Comp Collection

    -by Clark Waterfall on Aug 17, 2020 1:50:46 PM


    7 High-Risk Search Strategies to Avoid Guide Download

    Subscribe to BSG

    Recent Posts


    Ready to work with BSG?

    We help the best in the business find the best for their business.