BSG Team Ventures is pleased to announce the recruitment of Ken Pratt to lead the marketing team at Frontline Technologies. He will be serving as Vice President of Marketing for the company. Pratt brings to the organization over 10 years of marketing experience, with key interests that include demand generation and a focus on content marketing strategies that drive successful lead generation programs.
Prior to joining Frontline, Pratt spent a little over two years serving as the Vice President of Marketing for Wycliffe Bible Translators, an organization that studies, documents, and assists in developing the world’s lesser-known languages.
Before that, Pratt was in the role of Vice President, K-12 Marketing for global learning company Houghton Mifflin Harcourt (HMH), where he was responsible for all aspects of the organizations digital marketing efforts, including its websites, email marketing, rich media marketing content development, ecommerce, social media, search engine optimization, mobile marketing, and event marketing.
Pratt received his Bachelor of Arts in History from the University of California, Santa Barbara and his Master of Arts from San Francisco State University.
About Frontline Technologies
Frontline Technologies provides HR software for K-12 education, empowering over 6,000 school districts nationwide to advance student growth through effective employee management.
With AppliTrack, the leading K-12 system for recruiting, screening and employee file management, districts can recruit and hire the right fit for their district. With Aesop, the leading automated substitute placement and absence management system, districts can track teacher absences and ensure the right person is in the classroom, whether it’s the full-time teacher or a substitute. And with VeriTime, a time and attendance management system, districts can improve accuracy and reduce labor costs by electronically capturing and calculating employee time. Frontline also provides innovative tools for K-12 educators, including Jobulator, an automatic job-notification service for substitute teachers; K12JobSpot, the nation’s leading educational job board; and Teachwise, an online marketplace for educators to buy and sell learning materials.
About BSG Team Ventures Education Practice
For almost two decades BSG Team Ventures has been an active participant in the growth of the Education industry, with a track record that includes more than 250 senior-level searches for companies big and small, public and private, for-profit and not-for-profit, at the VP level and above. Many have been with private equity partners.
Its industry expertise comprises the full spectrum of education markets--K-12, postsecondary, corporate, and consumer--and products and services that include distance learning, SES and EMO, administrative and curricular technology solutions, assessment, teacher professional development, for-profit college education, and corporate training. Clients have gone public, merged, been acquired, raised and invested capital, grown through acquisition, and, with most, thrived under strong leadership.
BSG's commitment to the industry also goes beyond executive search. As sponsor and panelist for such industry events as the GSV Summit, Capital Roundtable’s Private Equity Investing in For-Profit Education Companies; APSCU's Education Industry Finance and Investment Institute and Senior Executive Management Seminar; and the SIIA Ed Tech Industry Summit, BSG has remained persistent in its belief that competence as a service provider begins with knowledge of an industry's people, companies, niches, and trends.