BSG has commenced an executive search for Vice President, Product for our client, a leading digital health platform that provides content, tools and real stories in an emotionally engaging way to inspire millions of patients and caregivers to live healthier and more fulfilled lives. Key to the position’s responsibilities include product definition and product road map and product team management and leadership, as well as deep partnering with the engineering, editorial, marketing and sales teams to develop world-class products for both consumer and enterprise customer stakeholders.
Opportunity Overview
Vice President, Product
THE COMPANY
Our client is a leading digital health platform that provides content, tools and real stories in an emotionally engaging way to inspire millions of patients and caregivers to live healthier and more fulfilled lives. Our client is improving consumer health engagement and actions through the development of authentic communities of health information seekers who can interact and learn from relatable physician, pharmacist, public health and patient experts.
Our client’s mission is to empower patients and caregivers with the information and applications needed to efficiently navigate the healthcare landscape and as a result, to permit better health outcomes through use of its products and services.
The company was featured in Crain’s Best Places to Work in NYC, Crain’s Fast 50, and has been recognized as the Media Brand of the Year by Medical Marketing & Media (MM&M).
Our client is headquarted in mid-town Manhattan, with additional operational offices in Arlington, VA.
OUR CLIENT'S HISTORY
Our client started more than a decade ago as a print publication, distributed via doctors’ office and hospitals. When their current CEO was brought in, he systematically replaced print with digital publishing platform, and as of 2018, virtually all their content is delivered digitally to its constituents. In late 2017, our client was bought by noted local middle market private equity investor Topspin Partners in order to invest in and fuel the next chapters of growth for the business.
PRODUCTS & PARTNERSHIPS
Our client has an initiative developed by their experts, editors of the University of California, Berkeley, Wellness Letter to help millions of patients live their best life now.
Our client’s patient experts, influence treatment decisions and inspire patients to take action through a beautifully produced multi-media experience and engaging content and tools.
Our client’s publications have received numerous awards and accolades, including the MM&M Awards. Our client offers a multi-channel compliance and adherence suite that allows patients and caregivers to create reminders and even fill prescriptions with a home delivery pharmacy service. This suite is licensed as a private label product to the managed care, pharmaceutical, hospital, and retail pharmacy markets. Our client offers a comprehensive mobile app that is the only condition-specific health app to integrate patient education, tools, adherence reminders, and mail order pharmacy services. It provides exclusive sponsorship opportunities for iOS and Android operating platforms.
THE TECHNOLOGY
Our client’s digital platform is powered by a new content media system. Once the platform is completely deployed, it will unify front & back-end, and consolidate 13 platforms down to one.
THE POSITION
Reporting to the CEO, the VP Product will partner with the rest of the executive team in a hands-on, active role. Key to the position’s responsibilities include product definition and product roadmap and product team management and leadership, as well as deep partnering with the engineering, editorial, marketing and sales teams to develop world-class products for both consumer and enterprise customer stakeholders.
Success in this role will lean on 3 pillars of skills and experience:
Our client is seeking a seasoned and accomplished global product leadership executive with an unusual combination of skills. However, there is no question that the most critical skill is a proven ability to lead product definition and direction for a multi-product, market leading, cloud-based, consumer and enterprise application suite delivering healthcare insights to both the individual patient and the B2B healthcare provider value chain (hospitals/provider side). The VP Product will have a passion for and experience working with customers, sales, development and support team members to deliver world- class products that fulfill existing feature/functionality needs, as well as anticipate those of the future. This role will drive the full product development lifecycle in collaboration with technology, marketing, sales and UX teams.
IDEAL CANDIDATE PROFILE
A summary of key competencies required to be successful in this role include the following:
FUNCTIONAL Prior Success In
MANAGEMENT & LEADERSHIP Experience
INDUSTRY Experience
STAGE OF COMPANY Experience
General:
Finally, this individual should have as many as possible of the traits required to succeed in this leadership position:
TEAM
Our client’s team currently numbers approximately 100. The product team make-up currently stands at 3-6, and may include UI/UX/design, along with project management.
FINANCIAL BACKING
A reputable private equity firm purchased a controlling interest in our client at the end of 2017. As such, the firm brings operating expertise, expansion capital, and both organic and inorganic strategic growth leadership that catalyzes all of their portfolio companies.
COMPENSATION
Compensation is competitive with the position’s requirements. In a performance-based environment, this will include base salary, bonus structure based on corporate qualitative and quantitative strategic KPIs, and a stakeholder position in the company.
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