BSG Executive Search Blog

[Closed Search] Sales Leadership for Fast Growing Medical Software Provider

Written by Clark Waterfall | Mar 22, 2011 2:34:24 PM

The Company

Our client provides education solutions software for risk management and patient safety.   It has strategic partnerships with Risk Management Foundation of the Harvard Medical Institutions; and Hospital Corporation of America. Our Clients customers deploying its e-learning content represent a who’s-who of nationally recognized hospital systems and medical malpractice insurers.

The Position

The Vice President of Sales for the eLearning product suite will report to the CEO, and be responsible for all revenue generating activities within the group.

Essential Responsibilities

  • Individual sales responsibility (player-coach role)
  • Divisional revenue ownership
  • Sales team-building
  • Sales leadership and sales pipeline management
  • Developing and managing detailed budgeting & forecasting
  • Developing sales and distribution plan
  • Developing partnerships in upstream indirect sales channels

 Ideal Candidate Profile

The diagram below illustrates the intersection of competencies critical in the VP Sales position:

Staff & Team

The company currently employs 35 full time staff and a large pool of contractors involved in product development.  As the company evolves their focus to place greater emphasis on the larger accounts, this team will evolve.  Historically the sales team has reported to the CEO, with the addition last year of a Director of Sales.  In the future, the VP of Sales will report to the CEO and the full sales team will report to the VP.  The VP Sales will have a team of both inside and outside sales, currently comprised of 6.

Financial Backing

The company is a privately held, profitable company with significant growth over the preceding two years.  As part of their growth strategy, the company took private equity capital in 2009.  Future growth will be funded by a combination of cash flow generated from retained earnings, prior external equity capital, and potential additional equity capital as deemed attractive by current company stakeholders and leadership.

Compensation

Compensation is competitive with the position’s requirements.  In a performance-based environment, this will include base salary and incentive bonus structure based on both individual, department, and corporate qualitative and quantitative MBOs.