Reports To: | President |
Location: | Tampa, FL |
Website: | Bisk Education |
Bisk Education Donates Nearly 13,000 Items to the Needy During 2014 Holiday Season
Based in corporate headquarters in Tampa FL, and reporting directly to the President, the new SVP of Marketing will take ownership of the strategic development, implementation, and tracking of marketing results for the company, focused on specific online programs from leading universities. These programs are created for and branded by private universities as extensions of their graduate and undergraduate online offerings.
Does this sound like the opportunity for you? Read on...
Founded in 1971 by Nathan M. Bisk, Bisk Education is one of the world’s leading providers of higher education online. Bisk is a leader in facilitating the online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Individual enrollments in universities’ online programs that are powered by Bisk’s technology and support services have surpassed 757,000, representing more than 224,000 students – making Bisk one of the largest facilitators of e-learning in the country.
Bisk works with the following universities to help them extend their academic mission to adult learners online: Villanova University, the University of Notre Dame’s Mendoza College of Business, Florida Institute of Technology, Michigan State University, University of Florida, University of South Florida, Valparaiso University, New England College, University of St. Thomas, University of San Francisco, Jacksonville University, University of Vermont, The University of Scranton, and Dominican University. In addition, U.S. News University Directory, part of the Bisk network, provides comprehensive and unbiased information on more than 2,000 academic institutions directly from U.S. News & World Report, the most trusted source for college and university rankings since 1983.
The mission of Bisk Education is a simple yet vital one: To be the end-to-end solutions provider of lifelong learning that allows adult learners to reach their personal and professional goals through education. Bisk fully enables this process in numerous ways including: content creation; recording classes; assisting in recruitment, enrollment, admissions, and retention services; full creation of marketing content, collateral, and distribution including full online marketing channels; distribution of class materials.
Bisk’s motto is “Change someone’s life today”, this is not just true externally, but internally as well. Named as one of Tampa’s healthiest employers Bisk is dedicated to its workforce. Renovations are underway updating and creating a more open-space work environment to encourage innovation and collaboration within and between departments. On the way to becoming one of Tampa’s top employers Bisk embraces its entrepreneurial spirit and empowers employees to think and act as a member of the family. Recently restructured to create better career paths within points to Bisk’s dedication to their employees, and gives them room to grow – which is crucial given the generous paid-benefit for employees to participate in their educational offerings.
Based in corporate headquarters in Tampa FL, and reporting directly to the President, the new SVP of Marketing will take ownership of the strategic development, implementation, and tracking of marketing results for the company, focused on specific online programs from leading universities. These programs are created for and branded by private and public not-for-profit universities as extensions of their graduate, undergraduate, or certificate online offerings. Examples might be an online certificate in Transformational Nonprofit Leadership at University of Notre Dame or an online RN to BSN program from Villanova’s College of Nursing.
The SVP of Marketing will oversee a staff of marketing Associate Vice Presidents and be responsible for all elements of the successful integration and synchronization of marketing process, including setting the organization's student acquisition strategies, execution, and analysis of all lead generation marketing campaigns, and achieving the student recruiting sales goals.
Specific responsibilities and expectations include the following:
For a proven leader in marketing, this position offers the following career opportunities—
The ideal candidate currently heads up marketing/customer acquisition for a for-profit university or other online higher education enabler. Less optimally, the individual could be in charge of marketing (1) for a complex, consumer-focused, intangible service such as health care, financial services, travel, insurance, or real estate, or (2) for a not-for-profit university, if combined with significant previous marketing experience for a commercial B2C company.
S/he should have demonstrated experience in creating lead-generation direct-marketing campaigns for educational or other high-end consumer products, and successfully converted the leads using telesales representatives.
Critical to a candidate’s background is a thorough understanding of the process and metrics of acquiring and converting prospects into customers (ideally students). This means in-depth knowledge and a stellar track record in market research, direct marketing, sales management, web marketing, media purchasing, and CRM software application. If s/he comes from outside of online higher education, then something analogous to the admissions process in online enrollment would be useful, i.e., the more complicated the sign-up/purchase process, the more appropriate the experience.
Specifically, this individual has--
Culturally and temperamentally, the ideal candidate is a team player who believes that individual success flows from the overall success of the sales organization.
This involves a range of personal attributes-- flexibility and adaptability; a great work ethic; leadership with minimal supervision; an ability to analyze and evaluate one’s own (and other’s) performance and to develop plans to improve performance; excellent presentation skills; willingness to take responsibility for both success and failure—a thick skin; self-confidence and a positive attitude about self, company, and marketplace; effective listening and questioning; sincerity, trust, believability and warmth; and a strong desire for success.
Compensation will include salary, performance bonus, and stock options commensurate with the individual’s experience.
Travel expected to be no more than 20% in a year.
Bisk Education has an Employment Application, Work History and Background Check (provided to candidates). The background check includes compensation verification, professional references, employment and education verifications, state and federal criminal history reports, and drug screen.
Resume and cover letter should be sent as Word documents to Ralph Protsik and April Sarraille, and also posted on the BSG website, www.bsgtv.com. No phone calls please.