A recently completed search for a Chief Marketing Officer for a B2B cloud software company presented the following executive compensation insights:
As executive search consultants, a by-product of our expertise is creating a wealth of knowledge on executive compensation.
When we complete an assignment, we aggregate the compensation data we have collected across the search, and share it with the executive talent community from which it came. In this case, in Q3 2020 we conducted a CMO search for a private equity backed company specializing in SaaS CRM and marketing automation software.
To support our talent strategy, we focused on the target talent pool comprising those who either currently or in recent past roles held titles of CMO, VP Marketing, and a host of related senior executive and C-Suite level roles.
| Base | Bonus | Total Comp | Bonus as % Base | |
| Average | 246,000 | 75,000 | 331,000 | 29% |
| Median | 228,000 | 66,000 | 298,000 | 27% |
| Bottom Quartile | 224,000 | 49,000 | 287,000 | 20% |
| 2nd Quartile | 228,000 | 66,000 | 298,000 | 27% |
| 3rd Quartile | 250,000 | 77,000 | 347,000 | 31% |
| Top Quartile | 360,000 | 240,000 | 600,000 | 66% |
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