Early-stage investors can’t afford to play “Eeny, Meeny, Miny, Moe” when deciding which entrepreneurs to take a chance on. Facing a dearth of financial data and history, a startup offers few predictors of success. So what do these investors consider before ponying up the cash? Shai Bernstein, assistant professor of finance at Stanford Graduate School of Business, decided to find the answer. He designed an experiment using AngelList, an online platform that matches startups with potential investors. The results may be surprising. READ MORE »