Position: General Manager, Simbionix eLearning
“Virtual reality simulation in surgical training has become more widely used and intensely investigated in an effort to develop safer, more efficient, measurable training processes...If executed properly, virtual reality offers inherent advantages over other training systems in creating a realistic surgical environment and facilitating measurement of surgeon performance.” - E. Seymour and J.S. Rotnes, Surgical Endoscopy (2007)
“If we're going to make a mistake, let's make it on the simulators first." - Dr. Karl Illig, Chief of Vascular Surgery at Strong Medical Center, Rochester, NY, on why physicians are eager to start using the new Simbionix PROcedure Studio simulator
“If the learning actually matters, use simulations. If it doesn't, don't worry about it." - Clark Aldrich, founder of SimuLearn, industry visionary, and author of numerous articles and books on simulations and e-learning
http://www.simbionix.com/News.html
http://www.simbionix.com/PROcedure.html
Surgical simulators have been developed in the past few years to enhance the training of physicians, reduce the number of animals and cadavers, and provide flexible training scenarios and preoperative planning. Despite their potential benefits, and the fact that they have precedence in flight simulators, there are very few simulators in current use globally. Simbionix as a leadership company in this growing industry is changing the medical training landscape.
As a world leader in the field of medical education and simulation technology, Simbionix offers the most comprehensive medical training experience available, using the latest software and hardware technology. The company’s state-of-the-art technology provides surgeons, interventionists, nurses, and technicians with a robust platform to learn and master critical skills to ensure procedural efficiency and promote quality patient outcomes. The systems offer a range of basic and highly advanced procedures, and incorporate detailed and complete metrics for skill assessment.
The user is free to practice skills and perform procedures until the required proficiency is attained. In addition, difficult and uncommon procedures may be practiced at any time. This maximizes consistency to optimize learning, providing a clear advantage over relying solely on previous ly available patient training methods.
History and Products
Established in 1997 by a small group of individuals with a multi-disciplinary background in marketing, software programming and 3-D graphics, the company developed the GI Mentor™, the industry's first computer-based simulator for training endoscopic procedures skills.
Since then, Simbionix has successfully launched a complete line of medical simulators that provide medical professionals with hands-on training in a comprehensive array of Minimally Invasive Surgery procedures. This includes the URO Mentor™ -- the industry's only simulator for endourology procedures; the PERC Mentor™ for percutaneous access procedures; the LAP II Mentor™ -- a multi disciplinary simulator for laparoscopic skills and surgery procedures recognized as the industry gold standard; and the ANGIO Mentor™--a multidisciplinary simulator that provides hands-on practice in an extensive and complete simulated environment of interventional endovascular procedures. Today Simbionix has progressed to the “next” generation of simulation, developing and launching PROcedure Rehearsal Studio, the first “patient specific” simulation in the industry.
Simbionix simulation products have been validated in several scientific studies and the company cooperates closely with both industry and leading medical institutions such as Cleveland Clinic, Mayo Clinic, and other international institutions to develop the most advanced simulators for the training and assessment of medical professionals.
About Simbionix eLearning Division
Recognizing the ongoing trends in the certification of clinicians in a range of MIS procedures that are becoming more complex, Simbionix acquired eTrinsic, a leader in education content development. Together with the Mentor platforms, Simbionix began providing a comprehensive solution (called the MentorLearn platform) for the training and eventual certification of physicians in advanced surgery skills in a safe and controlled environment, increasing patient safety and procedure efficiency.
Currently, the medical course content division of Simbionix (now branded as a division of Simbionix) specializes in developing online medical education products for professional education, including training modules and assessment tools. This division’s products are designed for manufacturers of medical devices, who use the company’s products to launch their own products and train their customers as well as sales representatives, physicians, and clinicians.
Simbioniox’ medical eLearning division combines its proven content development process with an understanding that adult learning is fundamentally different from learning created for the captive audience of children. Adult learning for physicians, clinicians, and medical device employees requires the information design to be more practical, more concise, and extremely intuitive and realistic to the end user. With this in mind, the course content division uses proprietary learning methodology developed over years, allowing the learner to apply his/her knowledge in a practical and hands-on way in the course of the online learning experience.
About River Cities
River Cities Capital Funds is a venture capital firm based in Cincinnati, Ohio with an office in Raleigh, North Carolina. It has raised nearly $400MM in four venture funds since being founded in 1994, and has backed over 80 portfolio companies, located mainly in the Midwest and Southeastern regions of the U.S. River Cities invests behind exceptional management teams in expansion stage companies in healthcare and information technology that have unique technology or services and strong market positions, with a special emphasis on recurring revenue business models. For more information, please visit their website here.
About Early Stage Partners
Early Stage Partners is an early stage venture capital firm based in Cleveland, Ohio. The company invests in promising opportunities in instrumentation and control technology, life sciences, advanced materials, energy, information technology, and electronics. The company's principals have over one hundred years combined experience in early stage company formation and development, with a significant network of relationships throughout the United State that can be used to attract management, develop strategic partnerships, and provide later stage funding. For more information, please visit their website.
As part of its post-funding expansion plans, Simbionix will be hiring a senior executive to drive its new direction into the eLearning world and training market sector in Denver. This General Manager will have overall responsibility for developing a commercial business plan and establishing, building, and managing a successful global eLearning business focused on a wide range of medical training markets—medical school, hospital, and clinics, as well as publishers and other re-sellers—and leveraging Simbionix’ world-class simulation archive of courses and equipment. The goal of the company is to develop a recurring revenue model.
Reporting to CEO, the new General Manager will work with the CEO and his leadership team to quickly build Simbionix’s eLearning division into a $20M - $50M operation. The new GM will use his or her previous expertise and knowledge of the eLearning world to identify and develop a new eLearning market sector for the company that integrates its core medical simulation technology.
Critical to his/her success will be the ability to combine the company’s core medical simulation products within the eLearning environment, assess market trends and opportunities, and move aggressively to create a new businesses that exploits these opportunities. This requires not only strategic vision but also the ability to establish an appropriate sales distribution model and possibly develop partnership and joint venture relationships. Success will be measured by a combination of growth, profitability, and ultimately enhancement of company value.
Reporting to the new GM will be a current staff of fewer than twenty employees, including project managers, data base experts, graphic artists, other technical employees and sales representatives.
Specific responsibilities and expectations include the following:
It is important to note that the company has more than ten years of technology development and twelve years of operating history delivering world-class core simulation products and training solutions to the medical market.
To an experienced builder-leader executive, this opportunity offers several attractive features:
The ideal candidate currently is the General Manager, COO, President, or other senior operating executive of a company that provides eLearning/training solutions. He or she has P&L responsibility and has demonstrated the ability to identify eLearning market trends and products, proven knowledge of the distribution and marketing of eLearning products, and has built a profitable eLearning business.
It is preferable—though not essential-- that the candidate have experience with hospitals, clinics, medical schools, and/or other healthcare organizations. What is essential is that he or she have a demonstrated understanding of distribution of web-based training solutions and content (publishers and others), to commercial or, more broadly, to corporate and academic markets.
Specifically, this individual has—
This involves a range of personal attributes-- flexibility and adaptability; a great work ethic; strong leadership skills with supervision; an ability to develop a strategic commercial plan and implement it; an ability to analyze and evaluate one’s own (and other’s) performance and to develop plans to improve performance; excellent presentation skills; willingness to take responsibility for both success and failure; a thick skin; self-confidence; a positive attitude about self, company, marketplace; and a strong desire for success.
Compensation will include salary, bonus, and equity in line with the individual’s experience.
Travel may be as much as 30 percent initially in addition to any commuting.