Position: | Extended Campuses Chief Marketing Officer |
Reports To: | Senior Vice President for Extended Campuses |
Location: | Flagstaff, AZ or Phoenix, AZ |
Websites: | Northern Arizona University |
Competency-Based Education Gaining Traction in Arizona
North Arizona University launches Online Competency-Based Degrees
The Extended Campuses Chief Marketing Officer (CMO) is a member of the company’s executive leadership team and reports directly to the Senior VP of Extended Campuses. Working directly with the SVP, and other senior executives, the CMO will (1) provide leadership, coordination, and oversight of the strategic planning and execution of marketing, advertising, recruitment, enrollment, and retention functions of Extended Campuses in an increasingly competitive environment, and (2) develop and execute plans and budgets to increase the level of enrollments, including Personalized Learning programs, for Extended Campuses while simultaneously maintaining recruitment, retention, and student success technology.
Founded in 1899, Northern Arizona University has a student population of over 27,000 at its main campus in Flagstaff and at over 30 sites across the state.
Committed to a diverse and civil working and learning environment, NAU has earned a solid reputation as a university with all the features of a large institution but with a personal touch, with a faculty and staff dedicated to each student’s success. All faculty members are expected to promote student learning and help students achieve academic outcomes.
While its emphasis is undergraduate education, NAU offer a wide range of graduate programs and research. The institution has carefully integrated on-campus education with distance learning, forming seamless avenues for students to earn degrees.
The Extended Campuses of Northern Arizona University makes a high-quality college education more accessible and affordable for people everywhere through its network of statewide campuses, low tuition, and innovative online degree and class options.
NAU-Extended Campuses is dedicated to helping busy people advance personally and professionally by providing a truly transformative educational experience.
Its Mission Statement is to provide expanded options to students with high quality university programs and excellent service in their local communities and through technology.
Programs Offered
NAU Extended Campuses offers the following programs, most popular fully online programs are listed:
The school has 37 community campus locations around the state as well as 88 online programs and 75 traditional classroom-based programs.
Does this sound like the opportunity for you? Read on
Reporting the Senior Vice President for Extended Campuses, the successful candidate will have overall responsibility for the formulation of strategy, as well as the development and implementation of an integrated marketing and recruitment plan to grow online and non-traditional student enrollments. In addition to focusing on the recruitment of new students, the plan will also include developing and implementing an effective retention and student success program. The Chief Marketing Officer will collaborate to provide the vision, energy, managerial and entrepreneurial acumen, command of recruitment technology and leadership abilities necessary for the development of a high-quality, evidence-based enrollment and retention program.
S/he will oversee a team of student services and marketing staff and be responsible for all elements of the successful integration of the enrollment process, including setting the organization’s student acquisition strategies, execution, and analysis of all lead-generating marketing campaigns, and achieving a high level of student matriculation and retention.
Specific responsibilities include the following:
To an experienced executive with relevant higher education experience, this opportunity offers several attractive features:
The ideal candidate is currently Chief Marketing Officer or VP of Marketing and/or Enrollment Management for a bundled service provider, college, or university with a record of outstanding enrollment growth and student retention.
Less optimally, the individual could be in charge of customer conversion and retention for (1) some other complex, consumer-focused, intangible service such as financial services, travel, health care, or insurances, or (2) for a for-profit or private school, especially if combined with significant previous experience for a commercial B2C company.
S/he should have demonstrated experience in researching and segmenting markets, then creating direct-marketing and enrollment campaigns that not only acquire students but also generate continuous revenues from each student (or other consumer) through retention programs and high-quality service.
Critical to a candidate’s background is a thorough understanding of the process and metrics of acquiring and keeping customers (ideally students) online. This means in-depth knowledge and a stellar track record in marketing research, online marketing, product management, and CRM software application.
Key Competencies –
Specifically, this individual has:
A college degree is required; an MBA or education degree is preferred
Culturally and temperamentally, the ideal candidate is a team player who believes that individual success flows from the overall success of the organization.
This involves a range of personal attributes – flexibility, creativity, and adaptability; a great work ethic; leadership with minimal supervision; an ability to analyze and evaluate one’s own (and other’s) performance and to develop plans to improve performance; excellent presentation skills; willingness to take responsibility for both success and failure – a thick skin; self-confidence and a positive attitude about self, company, and marketplace; consistent, effective prospecting skills – knowing how to reach decisions; effective listening and questioning; sincerity, trust, believability and warmth; a sense of humor; and a strong desire for success.
Compensation will include salary and bonus in line with the individual’s experience and with her or his peers at NAU. NAU offers full benefits including a great Blue Cross/Blue Shield plan with low copays and monthly premiums mostly paid by the university. There is a tuition benefit for dependents and significant others including NAU, Arizona State University and University of Arizona.
Travel is unlikely to be more than 5% excluding travel between Flagstaff and Phoenix.
Resume should be sent as a Word document to Ralph Protsik and April Sarraille, and also posted on the BSG website, www.bsgtv.com. No phone calls please.