Reports To: | Quad Leadership Team |
Location: | Open |
Website: | http://www.quadpartners.com/ |
Quad Partners is moving to provide overall greater integration and support among its portfolio of education companies by adding a Chief Marketing Officer, who will be an operating partner at Quad in a matrixed reporting structure. Quad’s leadership culture is one that is both collegial and highly entrepreneurial and rigorous.
The CMO will focus on marketing strategy and implementation for all of Quad’s investments (B2C and B2B). The goal is to bring a level of sophistication and an application of best practices, especially in the areas of branding, digital marketing and data analytics, and shared services across the entire Quad portfolio. The CMO will work closely with the Quad investment team and the CEOs and VPs/Directors of Marketing for each of the portfolio companies to solve problems and establish new levels of marketing expertise across Quad’s holdings.
Does this sound like the opportunity for you? Read on...
Founded in 2000, Quad Partners set out to build a different firm – one with a unique focus, operational expertise, and partnership culture. Today it is one of the most active investors in the education industry, driving value-creation with a team of experienced investors and operators working with passion, transparency, and integrity.
Quad Partners has invested in 25 platform education companies and over 60 add-on acquisitions. Currently the firm is investing its fourth fund – $200 million of committed institutional capital.
Quad Partners invests in all aspects of the education industry – schools, colleges, products, services and technologies that are employed across the age spectrum. The firm acquires privately owned businesses, invests capital for growth, provides liquidity for shareholders and facilitates spinoffs from corporate owners. Quad Partners seeks to invest $5 million to $40 million of equity capital per situation and has the capacity for more via limited partners.
STRATFORD SCHOOL
Stratford School operates 18 private schools in the San Francisco, California Bay Area serving students in preschool through eighth grade with a total FTE enrollment of approximately 4,200 students.
http://www.stratfordschools.com/
BECKFIELD COLLEGE
Beckfield College operates two career colleges in Ohio and Kentucky. Founded in 1984, Beckfield offers bachelor and associate degrees in nursing, medical assisting, paralegal, criminal justice and business.
http://www.beckfield.edu
BLUE CLIFF COLLEGE
Founded in 1987, Blue Cliff College operates seven career schools offering associate degrees and diplomas in health care, massage therapy, cosmetology, and HVAC in Louisiana, Mississippi and Arkansas.
http://www.bluecliffcollege.com
http://www.bluecliffcollege.com
DORSEY
Founded in 1934, Dorsey operates nine career schools in suburban Detroit. Dorsey offers certifications for the medical, culinary arts, business, legal, and computer fields.
http://www.dorsey.edu
PACIFIC COLLEGE OF ORIENTAL MEDICINE
Founded in 1986, Pacific College of Oriental Medicine operates three campuses in San Diego, New York City and Chicago, offering degrees in Oriental medical and body therapy education.
http://www.pacificcollege.edu
SWEDISH INSTITUTE
The Swedish Institute offers degrees in massage therapy, advanced personal training, nursing, medical assisting and surgical technology. Founded in 1916 in New York City, Swedish is the oldest massage therapy college in the country.
http://www.swedishinstitute.edu
TRILLIUM
Trillium operates six career colleges in Ontario, Canada offering diplomas in healthcare, social service, business and technology.
http://www.trilliumcollege.ca
ENDEAVOR SCHOOLS
Endeavor Schools is a family of unique, well-established private schools that serve as pillars to their respective communities. The schools subscribe to proven, research-based curricula, taught by seasoned educators.
http://www.endeavorschools.com
THE LEARNING EXPERIENCE
The Learning Experience is a franchisor and operator of 180 childcare centers across the U.S. The company provides the tools and the environment that will give every child the opportunity to develop to their greatest potential in a safe and nurturing environment that is both fun and exciting for children.
http://thelearningexperience.com
ILSC EDUCATION GROUP
ILSC is a leading provider of location-based English Language Training (ELT) for international students looking to learn English for use in professional and academic settings. Through the Company’s language schools, colleges, teacher training, corporate training and continuing education divisions, it offers internationally relevant language and career skills training and certification programs to over 12,000 students annually. ILSC offers courses and programs in 8 cities across the United States, Canada, Australia, and India.
http://www.ilsc.com/
INSIDE HIGHER ED
Founded in 2004, Inside Higher Ed is an online media site serving the higher education community. IHE provides news, information services and career resources to its engaged and growing audience.
https://www.insidehighered.com
RUFFALO NOEL LEVITZ
Ruffalo Noel Levitz is a nationally recognized consulting firm focused on higher education enrollment management, student success, and fundraising. Since 1973, Ruffalo Noel Levitz has partnered with more than 3,000 colleges and universities throughout North America.
https://www.RuffaloNL.com.
https://www.RuffaloNL.com.
TARGETX
Founded in 1998, TargetX provides cloud-based, enterprise-wide solutions to help colleges and universities efficiently and effectively manage student relationships, from applicant to enrolled student to donor.
http://www.targetx.com
http://www.targetx.com
Quad Partners is moving to provide overall greater integration and support among its portfolio of education companies by adding a Chief Marketing Officer, who will be an operating partner at Quad in a matrixed reporting structure. Quad’s leadership culture is one that is both collegial and highly entrepreneurial and rigorous.
The CMO will focus on marketing strategy and implementation for all of Quad’s investments (B2C and B2B). The goal is to bring a level of sophistication and an application of best practices, especially in the areas of branding, digital marketing and data analytics, and shared services across the entire Quad portfolio. The CMO will work closely with the Quad investment team and the CEOs and VPs/Directors of Marketing for each of the portfolio companies to solve problems and establish new levels of marketing expertise across the company.
Specific responsibilities and expectations include the following:
For an experienced marketing executive with relevant skills, this opportunity offers several attractive features:
The ideal candidate currently heads up the marketing/customer acquisition role for a B2C company offering a consumer-focused service (education, healthcare, hospitality, financial services, etc.). Alternatively, this individual could be with a direct marketing agency with a strong consumer service focus. The ideal candidate brings a strong strategic marketing skill set and, in particular, deep expertise in digital marketing, including social media, data analytics, and web search techniques.
Specific experience with a for-profit school, college, or other educational service provider is a plus but not a requirement.
S/he should have demonstrated experience in researching and segmenting markets, then creating direct-marketing campaigns that not only acquire customers but also generate continuous revenues from each customer through retention programs and high-quality customer service.
Critical to a candidate’s background is a thorough understanding of the process and metrics of acquiring and keeping customers. This means in-depth knowledge and a stellar track record in market research, direct marketing, product management, promotions, advertising, PR, media purchasing, and CRM software application.
Specific competencies and experience include:
Culturally and temperamentally, the ideal candidate is a team player who believes that individual success flows from the overall success of the organization. This involves a range of personal attributes - flexibility and adaptability; a great work ethic; leadership with minimal supervision; an ability to analyze and evaluate one’s own (and other’s) performance and to develop plans to improve performance; excellent presentation skills; willingness to take responsibility for both success and failure—a thick skin; self-confidence and a positive attitude about self, company, and marketplace; effective listening and questioning; sincerity, trust, believability, and warmth; and a strong desire for success.
Compensation will include salary, performance bonus, and significant equity commensurate with the individual’s experience.
Travel to the corporate office and to portfolio companies could be as much as 50% in a year.
Quad Partners has an Employment Application, Work History and Background Check (provided to candidates). The background check includes compensation verification, professional references, employment and education verifications, state and federal criminal history reports, and drug screen.
Resume should be sent as a Word document to Ralph Protsik and Barbara Piercecchi, and also posted on the BSG website, www.bsgtv.com. No phone calls please.