BSG recruited Ujjwal Dhoot to join the President and Founder Jeremy Miller as a member of the executive team.
Ujjwal Dhoot brings a deep passion for all things eCommerce, start-up, and analtyical. He has help grow other eCommerce many-fold and managed marketing budgets in excess of $10 million. Prior to FSAstore.com, he was VP of Marketing at 20x200, an online retailer for limited edition art, where he oversaw all aspects of marketing and improving analytic capabilities. Before that, he was VP of Marketing at PetCareRx.com, a fast-growing online retailer for pet medications. There, he managed the entire marketing portfolio including all retention and acquisition marketing channels, developed analytics to better allocate every marketing dollar spent and measure success. He also successfully led the A/B and multivariate testing program to double eCommerce conversion to over 10%.
His diverse experience in direct marketing, digital marketing, eCommerce, business development and analytics will serve him well at FSAstore.com, where he will be responsible for the overall growth strategy, customer acquisition & retention, analytics development and testing.
Ujjwal Dhoot holds an MBA from Syracuse University and an undergraduate degree in Business from Mumbai University. He lives in NYC with his lovely wife, and when he is not thinking about the next thing to test at FSAstore.com, you will find him exploring food in NYC, reading current affairs, and doing anything outdoors.
About FSAStore.com
Launched in the spring of 2010, FSAStore.com is the only ecommerce site exclusively focused on Flexible Spending Account products and services. FSAstore.com's mission is to make it simple and convenient for the 30 million US consumers with FSAs to use and manage their Flexible Spending Accounts. After winning Columbia Business School's Odyssey Global MBA Award for best entrepreneurial business idea, it received initial funding from the Columbia Business School's Lang Fund and other Angels. Since inception the company has closed two successful rounds of financing for a total of $2.8M, amassed a customer base in excess of 100k, partnered with 125+ FSA administrators to reach FSA holders directly, and has exceeded site and revenue expectations every quarter.
For more about FSAStore.com, see here!