We are often asked to do some executive compensation “ciphering” on behalf of our clients.  Getting an accurate read on market compensation is always a bit of fuzzy math.  You can call around to those you think may know or are in those positions now, you can commission a survey, or dig into some of the executive compensation databases that pre-exist.  We often do all three on behalf of our clients.  However, the below numbers are based on the Dow Jones executive compensation data collected several times a year, targeting venture-capital backed companies in the U.S.  The companies surveyed cover early stage seed-round and Series A, through later funding stages, and companies that are pre-revenue through shipping product and profitable.  From an industry perspective, the below data is an amalgam of all venture-backed industry sectors in the U.S., including technology (software, hardware, services, interactive media, etc.), sciences (biotech specifically), medical devices, cleantech / renewable energy, and other related fundable venture sectors.

For this bit of ciphering, we’ve focused on three executive compensation comparisons involving CEO compensation–

1)     West Coast versus East Coast, and the differences that may exist between them

2)     “Founder CEO” vs “non-founder CEO”

3)     and early stage CEO compensation vs. later stage companies and associated CEO compensation within

This is always an interesting analysis.  Each category of CEO always feels as if the other is getting a “better deal”-CEOs on one coast think it’s likely better on the other, and founders and non-founders often feel the other has a better package.  Similarly, early-stage CEOs are often jealous of the “rich cash packages” that they seem to hear about in later stage companies, and late-stage CEOs always feel that early-stage CEOs get so much more meaningful an equity position than they as “hired guns” seem to be able to garner.

Note that below we’ve only included the analysis of the executive compensation data, in other words the deltas.  If you’d like more detail and the information on which we based the analysis, please email damador@bsgtv.com with your name, title, company and business email address, and we can provide you with the baseline full report.

Do keep in mind that this is only one set of data.  To draw the best comparables, it’s important to do all three data-grabs listed above.  Also, this is a “blended” sample set of all venture-backed industry sectors.  Some industry sub-segments may pay more or less than others with further parsing.

Highlights of the analysis

In the first “delta” table, we took a look at West versus East for early stage start-up/product development focused companies.   What was apparent in this earlier stage company setting was most recently, West Coast early-stage CEOs  on the whole have lower cash packages in both base and bonus. In addition, an equity analysis also returns 1-2% less on the West Coast than East in this data set in the lower quartile and median.  However, in the top quartile compensation range (those CEOs who have compensation in the top 25% of all CEOs surveyed), West Coast CEOs outearned East Coast in both cash (by only $13,000) and equity (a full 1% more).  Another interesting data point is that West Coast CEO’s have more upside in terms of bonuses (an average of 27% of their base compensation) than East Coast CEO’s whose bonuses are an average of 16% of their base compensation.

In later-stage companies where they are already shipping product, West Coast founder CEOs are paid less cash and ultimately hold less equity than East Coast founder-CEOs, except again for the top equity quartile, where West Coast founder-CEOs make up for less cash with +4% more equity on average than East Coast founders.  However,  West Coast bonuses for CEO are 29% of their base compensation while on the East Coast, CEO bonuses are 22% of base compensation.

West Coast non-founder CEOs (hired guns) make more than East Coast in cash only.  Equity is about the same, East vs. West.

On the East Coast in later-stage companies professional president/CEOs are paid less cash and hold less equity vs. similar founder CEOs.

On the West Coast, the pattern that Noam Wasserman at HBS has observed does prove out–  that non-founder CEOs get paid less cash compensation, but hold much more equity than their non-founder CEO counterparts (see http://founderresearch.blogspot.com/)

Below is the hyperlink to our latest CEO peers “speed-survey,” exclusively for growth-stage CEOs.  Topic– “Preparing for Recovery?”

http://surveys.polldaddy.com/s/D3642F14267CCC14/

We at BSG Team Ventures periodically take the temperature of the markets we serve. This speed survey is no more than 10 questions, simple multiple-choice.

Knowledge is power.  Aggregated peer-provided knowledge is “actionable power.”

We make an effort to survey only those who fit the category (in this case, sitting CEOs or board member/founders of technology/science-driven growth-stage companies). [Note, if you don't fit the aforementioned description, please refrain from responding.]

Feel free to forward to the qualified CEOs in your sphere of influence.  The more data generated, the more accurate the trend lines.

All responses are anonymous due to the web-based survey technology employed.

We will forward the survey results within the next two weeks to the email address on file.  Please let us know if there is another email address you wish us to send the results to as well.

Hotel Indigo

A little bit of South Beach, FL in our socially conservative Commonwealth of Massachusetts?  No, impossible.

Yet Partners Roy Hirshland, Greg Hoffmeister, and Mark Cote of T3 Realty Advisors just hosted an invite-only “Pool Party” on one of the few gorgeous days in June here.  The venue you ask? Being the social miscreant, I’d of course never heard of it–  the Hotel Indigo, in Newton, MA.   Incredible but true, it’s a 9-iron from the Riverside T station if you wanted to be “green” in getting there.   However, valets hovered about ever solicitous and helpful in stowing away the private transport.

The pool deck behind the hotel was the networking platform, and the restaurant just off the pool I’m told is where the cool make the scene after hours these days.

Prism Ventures, Polaris Venture Partners, Grand Banks Capital and a number of others made the scene, hobnobbing with the successful digirati and tech influencers in the greater Boston area.

There’s clearly a new watering hole for investors in Newton as an alternative to Johnny’s Luncheonette, Flat Top Johnny’s in Kendall Square Cambridge, Waltham’s Naked Fish, or breakfast at Clio at the Elliot Hotel in Back Bay.

Hats off to T3 for throwing an edgy party, and rounding up a sizable group of Boston’s innovation sector to catch up, do some scotch tasting or cigar sampling, and try to counterbalance the Vitamin D deficits we Bostonians have suffered so mightily from thus far this summer.   For those who had to go to South Beach, Florida (or downtown Boston) finally there’s a bit of hip on Route 128.   For those less hip, the tip I got from someone at our firm before leaving the office was, “Well…. (frown, with a look-up-and-down at me)  Take your socks off and just wear the loafers, and that’ll have to do (eye-roll, sigh of exasperation at the meager assets they were being asked to work with).”

[Note: no request was made to write this as some sort of nefarious blog marketing ploy.  Just a simple observer's kudo to the venue and organizers]

Although only preliminary, below are the early returns on the February 2009 growth-stage CEO survey for technology & science-driven companies.  The majority of the CEOs surveyed are from venture capital-backed or institutionally funded companies.   The theme remained the economy for the February survey.  The first question was around what the prevailing sentiments were for a recovery.  Unfortunately, although perhaps not unexpectedly, less than 25% of CEOs surveyed expect the economy to improve before Q4 2009, and more than half the CEOs don’t expect the economy to shows significant signs of recovery until 2010.

As CEO, when do you predict the market conditions to take a turn for the better?

When CEOs were asked whether they were still seriously considering cuts in Q2, 2009, more than 25% of the early respondents answered affirmatively.

As CEO, are you seriously considering further downsizing in Q2 2009

We will post the rest of the survey responses in the next 10 days or so, and will include updates in the interim.

We periodically bring small groups in to our conference room to brainstorm over lunch on a new disruptive technology that has yet to find its market. As executive recruiters focused on the innovation sector, it’s an informal matchmaking that looks a lot like a focus group of sorts, or a technology version of “lunch dates.” In this case, it was a new robotics related technology out of MIT that behaves like “smart skin.” What resulted was a set of free-flowing observations that highlighted possible markets and applications ranging from clinical medical diagnostics, to medical therapeutics surrounding rehabilitation and injury prevention, to consumer applications like in-home health and even consumer gaming applications. All were great observations from a veteran group of a half-dozen venture capitalists, innovation catalysts, and serial entrepreneurs in technology, healthcare IT, medical devices, and software. One of the serendipitous outputs of the brainstorming session was how best to go to market in this economic climate with a new innovation. The opinion that was almost universally held amongst the group was the following:

• Developing a component is really difficult. Developing an end user complete solution is by far the better way to go.
• Components are often harder to visualize as displacing current technologies or sciences. In particular, VERY hard for consumers to visualize.
• Those who may be most interested in the innovation may be so interested because they stand the most to lose. Therefore, to get control of the technology might be important, but to further develop and deploy it may be exactly the opposite of what they had in mind.
• Kevin Johnson, CEO of Manifold Products, mechanical engineer and serial entrepreneur, had one of the best sports metaphors for it-

“It’s not enough to be the Harlem Globe Trotters and show off fancy ball tricks in the back court, expecting that others will notice and say, ‘Hey pass me the ball and I’ll take it to the basket.’ Instead, you have to take it all the way to the hoop yourself and demonstrate the value/viability/feasibility before anyone else will sign on….”

Several times a year, we get a group of venture-backed CEOs-only together to share experiences over cocktails, dinner, and a topic that they often pick. Our role at BSG Team Ventures is to host it and recruit the best panelists possible. This Fall’s topic was Managing the Board – Best Practices in Board Management through Turbulent Times. We assembled a panel and facilitated an interactive discussion with three veteran venture-backed CEOs-

Scott Griffith, CEO of Zipcar (www.Zipcar.com).

Scott has been CEO of Zipcar from it’s angel funding stage more than 4 years ago to today, growing the company through several rounds of venture funding including investors Benchmark and Greylock and a recent merger with FlexCar that broadens Zipcar’s offering to more than 10 cities, both here in the US as well as the UK.

Jill Smith, CEO of DigitalGlobe (www.Digitalglobe.com)

Jill has been CEO of several companies, including venture-backed eDial ultimately sold to Alcatel, and COO of Micron Electronics, a $1.5B PC manufacturer. All of this ultimately led her to take the CEO role at DigitalGlobe 3+ years ago, an imagery company providing both satellite and aerial imagery for the likes of products like GoogleEarth, the U.S. Government and other mobile, commercial, location-based services companies, and nations around the world interested in geospatial information management.

Jim Mahoney, CEO of Novomer (www.Novomer.com).

Jim early in his career was an executive at Baxter, then moved into several general management & CEO roles in biotech including CEO of SurfaceLogix. Recently Jim has taken the helm as CEO of a cleantech-renewables industry start-up targeting green chemistry funded by Flagship Ventures and several others.

In recruiting these three to the panel, we were looking to find three veteran CEOs who had been in both public and private company settings, had assembled experience in CEO positions across the growth stage spectrum of technology and science-driven companies from seed-stage funding through S1/IPO. Also, we wanted to assemble CEO panelists who had been in the CEO chair a number of times, and thus had experience with a number of boards-boards with founders on them, venture capitalists and other investors on them, as well as outside and strategic investors.

The podcast below is the audio from the evening offering some thoughtful input and CEO-to-CEO questions and answers from the audience.

The audio last a bit more than 70 minutes, and you can graze it by streaming it here, or download for car, train or plane ride listening.  Enjoy.

Venture-backed CEOs talk about Best Practices in Board Management

Here is the balance of the survey responses from the VC-backed CEO survey we administered at the end of December 2008 into the first week of January 2009, both responses and a bit of interpretation.

Given survey responses, it appears the bell curve peak is in the 20-40% reduction in headcount.  The group of CEOs who indicated these reductions were approximately half of the 60 CEO respondents.

• •    40% or more staff reductions? ~ 10% of total CEOs surveyed
• •    Less than 20% staff reductions? ~ About 17% of all CEO respondents

Winner on this question was “more than 9 months,” with more than 40% of the CEOs.  Runners-up were the “0-to-6 months of cash” CEOs, evenly split with 25% saying 3 to 6 months, and another 25% saying “less than 3 months.”  What this may indicate is that there is a bimodal distribution of funding in the market –those who are well-funded, with 9 months or more, and those companies who are running out of cash (popular definition = less than 6 months of cash remaining).  This is reinforced by the fact that very few companies responded that they had 7-9 months of cash (less than 10% of companies).  Therefore, one might imagine that those companies who are shortest on cash are also those who are making the deepest cuts in staffing.  In addition, that there may be another round of cuts in store for those low-cash companies if they can’t get another round closed soon.

Top implied answer here?   Don’t raise a venture round in 2009.  And this is what the largest slug of CEOs responded with (33%).  Of those who are going to try to raise in 2009,

• •    one-third of CEOs see a flat round
• •    16% feel they’ll get an up round
• •    and almost half (45%) are predicting a down round

Winner for this question shows some great optimism however, with about 1/3 each of the CEOs responding answering with either “revenues up 1 to 25%”  or “Up more than 50%.”

There was an intentional effort to get a fairly even distribution of venture-backed CEO respondents for this survey, to try to avoid sector bias.  We were fortunate to have at least 10% (6 or more companies) from each of life sciences / biotech, medical devices, and the cleantech sectors.  Software/Internet/telecom was the largest category represented, with 42% of CEOs hailing from this sector.

BONUS SLIDE

Q: If YOU could survey your peer CEOs, what question(s) are both urgent AND important to running your business you’d like us to consider asking in future polls?

This was one of the most rewarding questions for which to see the responses.  Fully half of the CEOs polled had a question they’d like to pose to their peers, and some CEOs had several.  Below is a partial list of questions we’ll choose from in follow-on surveys.  If any of those CEOs would like to respond individually to any of the questions below, feel free to post a comment on this blog entry and we’ll post it for public consumption (clustered by general question subcategory as well as by industry sector).  Of course, the winning question asked by one of you CEOs, just to validate that venture capital-backed CEOs are-if anything-self-aware, pragmatic, and not fatally over-optimistic:

“What will CEOs do if their company fails?!”
1.   Cost-related questions

• •    Approaches or success stories in restructuring debt to the company’s advantage.
• •    Is it better to reduce headcount 20%, go to a 4-day work week, or reduce salaries by 20%?
• •    In addition to headcount reductions (if any), what type of expenses are you reducing?  Are you delaying new projects/initiatives?  How have investors reacted to this?
• •    Will you consider outsourcing some of your product development to make cost variable, at the expense of some know-how then being outside the company?

2.    Sales/Marketing/Revenue-related questions

• •    How are you using the economic downturn to improve your business position/model?
• •    What are you going to spend more money on in 2009 than in 2008?
• •    What changes in the sales cycle are you seeing in the last 6months, 2 months, currently?  What does the resultant trend point to for 2009 and what actions are you taking in response?
• •    How has your visibility into the level of future business changed in the last 3-6 months?Asked another way – what level of confidence do you have in your current forecast of business?
• •    (1) What emphasis do you place on marketing in your organization? (2) What do you consider the top 3 most important elements of marketing to be?
• •    How will you as CEO deal with longer term rate issues if you are a service business as it seems all labor rates are being pushed down?
• •    The number one reason why clients buy your product is? (cost, quality, service, other?)

3.    Funding/exit/valuation questions

• •    Are you finding lending lines out there?
• •    If an acquirer made an offer to buy your company today, but at a multiple less than what it would be in a strong economy, would you consider it, or wait until the economy improves so you could get a higher valuation?
• •    Are you considering merging your company with another? Are you looking at merger partners as a legitimate exit option in 2009?
• •    Are you looking to current investors or new investors for additional rounds of financing?

4.    Board of Directors/investor-related questions

• •    How will venture capital investing change in 2009?
• •    What is your satisfaction with your Board’s ability to fundraise in the future? (I think the current environment highlights a board’s function as protector of value through fundraising and too few board members are good at it)?
• •    Compensation for outside board members?

5.    Staffing/talent questions

• •    How are you balancing full time versus contract employees?
• •    How are you retaining employees during these tough times?
• •    What kind of retention ideas have you considered to make sure your key folks don’t bail for a more stable environment?
• •    What skills are you as CEO still looking to hire?
• •    What do you do to conserve cash? attract customers?
• •    How many of you CEOs have proposed reducing people to part time levels and adding equity compensation instead of releasing them all together?

6.    Economy-related questions

• •    When do you predict the market conditions to take a turn for the better?

There a few industry-specific questions CEOs wanted to ask their peer as well:

Life sciences/biotech-related questions

• •    What kind of deal structures are you seeing in liquidity-directed partnerships? What kind of partnerships, if any, are you envisioning for discovery stage assets?

Medical devices-related questions

• •    How do you expect reimbursement to be influenced during the next administration?

I’ve had the opportunity to be in Asia (Hong Kong and Singapore), Silicon Valley, Boston, New York, and Europe in the last 2 months of this year.  Most of the community I’ve been with has either been technology or science-based entrepreneurs, venture capitalists and other institutional investors banking those start-ups, or professional services providers helping fast-growth companies hit their various milestones.  It struck me that I’d had the opportunity to sample how each community, country, culture, or continent was responding.

Asian perspective: “We’ve had tsunamis, bird flu, SARS, and financial crises like the Asian flu (1997 financial crisis), and this recession that’s hitting us now is likely worse than all those combined.”  U.S. and European entrepreneurs who were offshoring their manufacturing were saying that getting products prototyped in mainland China– something that used to be a problem because start-up run lengths were too short– was no problem at all.  Vast numbers of factories were laying off workers, and these same factories were more than willing to start with shorter runs and low/no guarantees to help offset the freefall in the manufacturing sector there.

Silicon Valley: Suffice it to say, out at dinner on a Monday night at a restaurant called A16 in the Marina District in San Francisco, there was no sign of recession.  We had a 7pm reservation, and almost got waved off for being 15 minutes fashionably late,  getting the last table squeezed in amongst the revelers.  Consumers were showing no spending fatigue.  Out near Sand Hill Road, it was a bit of a different story.  A few investors were shorting the stock market with their personal money, but still emphasizing that this was the time to do seed and Series A investments.  All in all, as is typical for Northern California, optimism abounded.

Boston:  Here, it sounds much more like Asia:  pull in all investing.  Only add follow-on investment to your own portfolio.  If you do invest, the going rate in some VC circles was rumored to be, “new valuation pre-money is equal to the amount of last money in.”  In other words, if the last round was $15 million, that would be the valuation, no matter how much had preceded it.  CEOs in Boston are talking about the return of “vulture capital.”  In the parking lot of a commuter rail train station, one late-night rider yelled back to another who was also getting off at the same stop, “What you doing getting home so late?” The response– “Went out with some of the people from work who got laid off today.  Cut 15 or 20.”  The first commuter answered back, “Yeah, layoff at our work today as well, but no one went out.  Stayed and worked late.”

New York: Quiet.  For the city that never sleeps, there was a really good imitation of somnambulism.  Everyone seemed to have had a prolonged Ambien moment.   The epicenter of the financial crisis seems to have brought down virtually every other sector along with it.

Europe: Or, more specifically, the UK.  With the Sterling down, and the second biggest stock market suffering similar downdrafts as that of the U.S., it’s also really quiet.  Unlike the last recession brought on by the dot-com bubble burst where Europe lagged a full 6 to 12 months behind in its slowdown, the UK in particular has suffered almost simultaneous with the U.S.

Ultimately, this was the take-away for me– no matter whether I traveled 3 thousand miles west, or 15 thousand miles east, the speed at which this downturn has traveled was faster than any plane I could catch.  It had beat me to each continent I landed on, each city I was doing business in.

As we cruise into the New Year, my wish is a hope that the recovery is also as globally instantaneous.