Chief Marketing Officer

POSITION OVERVIEW

HCI seeks a new CMO to lead all facets of a well-developed and well-funded marketing organization. The CMO will solidify and expand HCI’s market position with an improved content marketing strategy, optimized lead generation and continued brand development. The CMO will also develop and execute plans to increase the level of awareness of HCI’s thought leadership and innovative training products for talent management executives.

Does this sound like the opportunity for you? Read on...

THE COMPANY

Founded in 2004, HCI educates the world’s talent management executives on how to unleash the human talent in their organizations through insights, best practices and education. HCI is the global source for cutting-edge thought leadership on how organizations can manage talent in today's dynamic knowledge economy.
HCI works closely with the world’s most innovative companies to identify the pain points and issues facing today’s talent management executives. Using these pain points as a launch pad HCI collects pioneering solutions from organizations across industries to provide fresh, premium, and actionable insights aggregated in real time. These insights are delivered via nationally renowned professional conferences, comprehensive courses, groundbreaking research papers and webcasts
HCI aspires to be the dominant brand in thought leadership for talent management. They currently offer leading edge courses for both corporate partners and individual members. Over 195,000 talent management professionals have benefitted from HCI insights and education. Current partners include Boeing, Electronic Arts, and Fidelity Investments to name a few.
HCI is owned in part by Educational Growth Partners, a private equity firm dedicated solely to providing growth capital to proven, high potential education services companies that offer compelling solutions addressing the unmet needs in education.

THE POSITION

Based ideally in Cincinnati, OH or alternatively New York, NY and reporting to the CEO, the CMO will be tasked with leading the strategy and execution of all marketing functions including, content marketing, lead generation, data analytics, branding and event marketing. Particular focus will be on positioning the HCI brand as the single source of thought leadership for Talent Management. Content marketing and optimizing multichannel lead generation will also be a priority. The CMO will have the benefit of leveraging all of HCI’s extensive, expert content across all marketing activities.
Responsibilities of this position include the following:
• Develop a stronger brand strategy and storytelling capability establishing HCI as the best all-around education company in talent management globally

• Support the achievement of growth goals by directing lead generation initiatives, marketing to corporations as well and individuals

• Lead the marketing team to bring increased efficiency to e-marketing campaigns

• Manage and lead a marketing team of 10 while supporting the sales and event teams

• Actively participate as a member of the senior leadership team, aid in developing company strategy, growth goals, operational plans, and key performance metrics to support integrated, rapid growth

THE CAREER OPPORTUNITY

For a proven leader in Talent Management, this position offers the following career opportunities—
• The chance to work in a strategic role for an industry thought leader poised to extend its market success

• The opportunity to lead a successful marketing team as the CMO

• The opportunity to build a strong and impactful brand across multiple channels

• The opportunity to leverage a vast and growing store of high quality content in all lead generation activities

• The opportunity to join a small executive team and have a seat at the table as the company charts its future

• The opportunity to benefit from an equity position in a rapidly growing, PE backed organization

• The opportunity to live and work in the attractive Cincinnati or NYC areas

THE IDEAL CANDIDATE

The ideal candidate is currently a CMO or VP of Marketing with experience managing teams that market thought leadership to corporations across multiple industries. S/he has experience building a strong, well respected brand and a proven track record of successful demand generation. S/he also has experience with budget oversight, team management, strategic planning and competitive insight analysis.

Specifically, this individual brings the following skills and attributes -

• 15 years plus marketing experience with specific background in marketing thought leadership and product marketing

• Experience building a well-known successful brand

• Successful experience communicating insights and best practices in a compelling way that captures the attention and mindshare of executives and drives positive buying decisions

• A demonstrated track record with lead generation in a sophisticated, integrated marketing environment

• Experience hiring and building a world class marketing team

• Thoroughly up to date with the use of data in creating, managing, and assessing marketing campaigns

• Experience developing and managing relevant business processes and systems, including marketing planning, CRM, ecommerce and more

• Experience developing a new "category" and establishing company leadership in said category

• Strength in B2B marketing; some B2C experience a plus

• Specific experience in marketing to HR executives a plus

• Strong general management and leadership skills developed in a fast-paced, entrepreneurial, multi-tasking environment

COMPENSATION

Compensation will include salary, performance bonus, and equity commensurate with the individual’s experience.

TRAVEL

Travel will be no more than 10% in a year.

INTERVIEW PROCESS | BACKGROUND CHECK

HCI has an Employment Application, Work History and Background Check (provided to candidates). The background check includes compensation verification, professional references, employment and education verifications, state and federal criminal history reports, and drug screen.

Resume should be posted on the BSG website, www.bsgtv.com. No phone calls please.