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VP Client Services & Engagement Management for Online Consumer Community Changing the Face of Healthcare

This executive search is for a private equity-backed, revenue-generating, 7-year-old high-growth company that represents the next generation in healthcare innovation—PatientsLikeMe brings together patients in e-communities who create insights on their diseases and treatments by sharing information that improve their conditions.  At the same time, these insights bring value to large pharma and biotech companies, influencing the way they develop and deploy drugs.  With more than 100,000 registered consumer patients, PatientsLikeMe re-balances the healthcare system, ultimately returning power to the patient.

BSG Team Ventures is  retained to identify the VP of Client Services.

Reporting directly to the CEO, the Vice President of Client Services will play a senior leadership role within the management team, overseeing all client project scoping, management and delivery.

MORE COMPANY DETAIL:

The roots of the company are anchored in one of three brothers who developed ALS, a neuromuscular disease that ultimately proves fatal.  Ben and Jamie wanted to do all they could to help their brother Stephen, and—leveraging their prior career experience and entrepreneurial leanings—decided to try to help their brother gain insights from other patients with ALS in order to improve the understanding of how the disease progresses and what might be done to ease and improve one’s condition.  And so was born PatientsLikeMe, a health data-sharing platform.  The Heywood family’s fight to save Stephen has been chronicled in the book His Brother’s Keeper as well as the documentary “So Much So Fast.”  For more, preview an interesting short video piece on their story athttp://www.patientslikeme.com/about.

THE ROLE

This position will be responsible for the overall success of all commercial client engagements including those with pharma, payers, providers, and other related healthcare NGOs.

In addition, as the key liaison between PatientsLikeMe and the business customer,  the VP of Client Services will be responsible for driving key account relationship development, deepening the understanding of the customer’s needs with an eye to expanding PatientsLikeMe’s strategic role in providing data and analytics to further the customer’s knowledge of patients, conditions, outcomes, and insights.

Below is a bubble diagram outlining  key career & functional attributes critical to success for this role:

Specific responsibilities:

  • Drive PatientsLikeMe project scoping during project definition and contract development and execution phases.
  • Manage the engagement estimating function in order to drive , pricing consistency, accuracy, and profitability from engagement to engagement.
  • Coordinate overall internal project management across R&D, analytics, and technology development
  • Create and manage internal and external delivery timelines.
  • Communicate, in tandem with PatientsLikeMe business development staff, project progress against timeline, scope changes, and other periodic updates.
  • As necessary, build and lead client services function by hiring, motivating, and managing internal teams assigned to specific projects.
  • Lead the budgeting and execution of all client services-related activities.
  • Manage external third-party partnerships engaged to help deliver on PatientsLikeMe client related projects, including consulting firms, valued-added resellers, or other strategic engagement or delivery partners.
  • Work closely with internal business development, leadership & engineering resources, knitting together collaborative and energized cross-functional project teams.
  • Qualifications & Experience

  • Prior successful experience in a client engagement and delivery leadership role in the broadly defined healthcare consulting and/or healthcare data & analytics industry.
  • A strong understanding of the overall business frameworks of PatientsLikeMe customers, including pharma, biotech, healthcare payers & providers, and government & medical & health research and academic organizations.
  • Successful experience in an entrepreneurial, growth-stage corporate environment of less than 100 employees.
  • Success in scaling organizational and functional processes related to client engagement management that balance the drive for efficiency, innovation and creativity.
  • An unusual combination of proven analytical ability with strategic business savvy
  • B.A. or B.S. required; M.B.A. or other advanced degree strongly preferred
  • Skills & Personal Characteristics

  • Defined by others as smart, capable, hands-on, energetic, and someone who possess a strong entrepreneurial spirit.
  • A client ombudsman with outstanding strategic and conceptual thinking skills. Someone who is able to adjust rapidly to changing market conditions and new opportunities.
  • A strong, assertive personality, able to make a creative contribution and build buy-in for ideas, as well as integrating with the ideas of others
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    CEO Survey, Fall 2011 | Questions

    How & What Growth-stage CEOs Are Ending 2011 & Planning for 2012

    Below is the hyperlink to take the Q4 CEO peers speed-survey, exclusively for growth-stage CEOs. This survey focuses on “How & What Growth-stage CEOs are Ending 2011 & Planning for 2012″

    This shouldn’t take more than 5 minutes of a busy CEO’s time–

    We here at BSG Team Ventures periodically take the temperature of the markets we serve. The survey is no more than 15 questions, most simple multiple-choice.

    These surveys are created and compiled by BSG Team Ventures as a courtesy to our executive ecosystem with the belief that knowledge is power. Aggregated peer-provided knowledge is “actionable power.”

    To compare how you’re feeling a year later with the survey results from Q4 2010, titled “CEOs Plan for 2011”, go to http://www.bostonsearchgroup.com/blog/q4-2010-ceo-survey-of-growth-stage-companies/

    We make an effort to survey only those who fit the category (in this case, sitting CEOs or board member/founders of technology/science-driven growth-stage companies). [Note, if you don't fit the aforementioned description, please refrain from responding.]

    Feel free to forward to the qualified CEOs in your sphere of influence. The more data generated, the more accurate the trend lines.

    All responses are anonymous due to the web-based survey technology employed.

    We will forward the survey results within the next two weeks to the email address on file. Please let us know if there is another email address you wish us to send the results to as well.

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    Mobile Industry’s Future Foretold by Mary Meeker (now of Kleiner Perkins)

    Early in this decade, post-2000 recession, the mobile applications market had developed a reputational black eye– all sizzle, no steak.  The promise of revenues, followed by profits had not materialized, despite much venture capital investment in the mobile space.  The beginnings of GPS-enabled smart phones arrived, and slowly, the market started to deliver on it’s promise.  The confluence of GPS-enbabled location-based capabilities, the introduction of Apple’s iPhone that brought ease of use to the consumer masses, and the rise of Web 2.0 now leviathans like Facebook and Twittter finally brought the mobile market to a rolling boil in 2007 and 2008, just before the last U.S. economic recession.  What’s in store now that the economy seems to be thawing out, where is mobile headed next?

    The challenge is getting the mobile landscape to stand still long enough to analyze it.  It changes. Often. And fast.  Domination of the mobile platform began with Palm early on, then to Blackberry, then Microsoft’s smart phone OS, only to be wrestled away by Apple’s iPhone, and most recently challenged by Google’s Android platform.  Word has it that at a recent developers’ conference, developers could join any of 3 breakout groups divided by OS development platform–  Apple, Android and Microsoft mobile OS.  The largest group assembled in the Android breakout room, second largest in the Apple room, and Microsoft’s audience was, well…. intimate.

    So, in such a turbulent marketplace, what soothsayers to listen to for credible framing of the mobile future?  It turns out that it is none other than Mary Meeeker, newly minted venture capitalist at Kleiner Perkins.  For those who were around for the initial rise of the Internet in the late 1990’s, Mary Meeker rose in parallel to the popularity of the Internet as star industry research analyst for Morgan Stanley covering the Internet sector.  I have a fond memory of watching Ms. Meeker work the stage, the audience, and the room at an Industry Standard conferene out at the Dana Point Ritz Carlton before the bubble burst.  I should have known that a private fireworks display better than Boston’s annual 4th of July extravaganza that was put on especially for conference attendees was a jump-the-shark moment for the Internet.

    However, Ms. Meeker has never been light on analysis.  And her most recent run at foretelling the future of the mobile market sector is worth the read. She debuted it at the Google mobile conference in February.  Although long (56 slides), it’s worth the gray matter investment.  TechCrunch has reposted it, and highlighted what they felt the most impactful slides in the deck are.  Check it out.  Really good stuff.

    http://techcrunch.com/2011/02/10/meeker-mobile-slides/

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    VP Marketing Search | Venture-backed members-only deals e-commerce start-up

    The Position

    Reporting directly to the CEO, the Vice President of Marketing will play a senior leadership role within the management team, overseeing all branding, customer acquisition, public relations, and channel marketing efforts.

    Core Responsibilities: This position will be responsible for the overall success of the Company’s consumer offering, including user acquisition/adoption/retention and general management of the brand.   The VP Marketing will build a business-to-consumer marketing function focused on the customer experience. He/she will also identify opportunities for increasing value and optimizing revenue growth and will ensure consistency in messaging across integrated marketing channels.

    The VP Marketing will lead the Company’s  strategic and tactical consumer marketing initiatives and will assist with the development of the overall corporate strategy, vision, messaging, and product direction. He/she will be responsible for the creation of an innovative marketing strategy and outreach program for the Company.  He/she will also act as a key external evangelist for the company when called upon.

    Specific responsibilities include:

  • Drive the Company’s  market research and segmentation, brand strategy, demand creation, channel definition and affiliate marketing programs, marketing communications, advertising, public relations, events, web presence, and sales support efforts
  • Driving quantitative marketing metrics and dashboard that support a real-time feedback loop and test-and-learn marketing approach
  • Digital Marketing – eg, social media, blog marketing, SEO, SEM, etc.
  • Linear Marketing – e.g., radio, TV, etc.
  • Brand – Define and integrate a unified corporate message, image, and brand across the Company’s  product, its website, its presentations, and its marketing collateral.  Positioning, messaging, and the managing of any agency or design resources.
  • Lead the budgeting and execution of marketing plans encompassing all products and consumer channels, driving a very cost-effective program that is appropriate to the company’s stage and funding
  • Work with supply-side partners  to define and drive programs that increase the leverage effect of their brand involvement and reach
  • Be the leading advocate for the evolution of the end user experience that is enabled by the Company’s  products
  • Lead participation within relevant industry forums
  • Working closely with internal engineering resources, and in particular with the VP of Customer Analytics and Pricing, and VP Product
  • Qualifications & Experience

  • Prior successful experience as a consumer oriented marketing executive focused on the delivery of a shopping experience to consumers via the web and mobile devices that significantly and positively impact business results and revenue
  • A strong understanding of the overall business models used in the sale of consumer focused e-commerce
  • Extensive understanding of U.S. consumer markets with the ability to sense and adapt to consumer requirements at this time and in the future
  • Current relationships with key executives at consumer applications and content providers, and media and entertainment companies
  • Prior experience and recognition as a market and brand creator
  • A successful, hands-on track record managing all marketing functions in a dynamic, start-up environment
  • Proven ability to developing and implementing creative and resourceful guerilla marketing strategies and programs
  • A smart and decisive executive with proven analytical ability and strategic business and product development/management skills
  • B.A. or B.S. is required. An M.B.A. or other advanced degree is desired.
  • Skills & Personal Characteristics

  • Defined by others as smart, capable, hands-on, energetic, and someone who possess a strong entrepreneurial spirit.
  • A product and corporate evangelist with outstanding strategic and conceptual thinking skills.  Someone who is able to adjust rapidly to changing market conditions and new opportunities.
  • A strong, assertive personality, able to make a creative contribution and build buy-in for ideas as well as integrate with the ideas of others.
  • Ideal Candidate Profile

    The following diagram illustrates the intersection of competencies critical in the VP Marketing position:

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    CEOs & VCs gather to talk about “new normals” as they face 2011

     

    “]
    Rob Day, Black Coral Capital | Michael Balmuth, Edison Ventures | Alexis Borisy, Third Rock Ventures

    Once or twice a year we as a firm gather CEOs from the Boston innovation ecosystem to share thoughts amongst themselves.  Often, the format is lubricated by a panel to kick things off.  Always, the format is lubricated by an open bar and dinner.

     This Fall’s CEO gathering in early November brought together 50 or so CEOs around the topic of planning for 2011, and what to expect as a CEO. 

    Whether early-stage venture, or mid-stage growth, investors are adopting a different approach to what they are looking for, how much they are putting to work, and what they expect to see as an end result.  This is proving true not just in the tech sector, but cleantech, medical device, and biotech.

     If CEOs are looking for more investment, whether growth equity, seed capital, or something in between, what are the “new normals” to think about going into 2011.  And if CEOs aren’t looking for money, but looking for exits, what are the expectations of investors in 2011 and beyond? 

     We assembled a panel of venture capital investors who all had raised new funds in the last year or so.  These investors also represented a different flavor than traditional venture capital.

     On the panel? 

    • Michael Balmuth, General Partner, Edison Venture Fund
    • Alexis Borisy, Partner, Third Rock Ventures
    • Rob Day, Partner, Black Coral Capital

     What were the “new normals” CEOs and VCs talked about?

     Here are a few that got some air time:

    2011 is likely to be an economic “ground hog year.”  The current economic cycle of “flat is the new up” is here to stay for the medium term;  In taking a flash vote of the room, the overwhelming majority felt that the economic conditions in which companies are being created are not going to change for the better any time soon.  Simply turning the calendar over from 2010 to 2011 is not likely to yield a more fertile or forgiving economic climate in which to grow innovation-stage companies.  In our recent survey  of growth-stage CEOsfor Q4 2010, we noted in a prior blog post that the vast majority of CEOs had already shifted their strategies or were planning to in the near future as a direct result of an expectation that 2011 might look a lot more like the end of 2009 or 2010 than ‘07 [see CEO survey pie chart below]

     

    Seed rounds are becoming pervasive compared to prior quarters.  And these aren’t for Web 2.0 companies only.  CB Insights in their Q3 2010 summary demonstrated that this is a trend that is occurring in cleantech / greentech as well as healthcare IT.  All 3 investors on the panel agreed that seed funding makes sense.  Alexis Borisy, Partner at Third Rock Ventures, talked about their approach to seeding, saying that they tend to help start the companies, not just fund them, often taking an interim role on the executive team to incubate to a point of value inflection.  Michael Balmuth mentioned that although Edison Ventures doesn’t do “seed stage investing” per se, he loves to see companies that get seed rounds, as it often is an effort to drive toward profitability faster.  At that point, Edison may be more interested in a seed-funded company that achieves an early positive cash flow position than a typical heavily syndicated, multi-series venture-backed portfolio company.  Black Coral’s Rob Day added that he felt that investing in capital-efficient companies, even in the cleantech sector, was something he has advocated for a long time.  [see CB Insights graph of growth in seed round funding over last 5 trailing quarters, 2009-2010]

    • As an asset class, venture funds have lost money for a while now.  Limited partner investors in venture capital and even private equity believe that they still have to invest in this asset class because it does make money during economic or industry sector bubble periods, and to invest once a bubble has been established would mean missing the upside.  During other times, LPs try their best to pick the funds that outperform their peers.

     

    • Using investment banks to raise equity capital  should be done selectively.  If the industry is a small one, and the network is well established (like biotech investing Alexis pointed out), using an i-bank at an early stage is not the best idea.  However, in the cleantech sector where there are more total number of investors, they are internationally distributed, the industry is younger and less well-networked, and there is an imbalance in demand-supply (more money chasing fewer good deals), the investment banking solution may be just the right one.  One CEO, Larry Letteney of Second Wind in the cleantech sector, shared just such a recent positive experience in going out for their next round. 

     

    • Seek out funds that have real capital to invest, preferably “fresh.”  Each of the three funds represented on the panel had all raised funds in the last twelve months or so.  But there are a lot of funds that are at the end of their last fund.  Many are unlikely to raise another fund.  Many investors are taking meetings, but setting the bar exceedingly high because they have only an investment or two left, and they don’t want to get caught making a bad one given the challenge in delivering returns to LPs in the most recent investing vintages.  There was also a “beware” comment about funds who are making seed round investments at the end of their funds.  They are more likely to do so, as it is an easier story to message an investment mulligan to LPs if you can just say, “It was just a small seed investment, so no biggie.”  Caution was also expressed that an investor at the end of a fund making a seed investment will be less likely to have additional capital to invest even if the company is doing well.

    We hope to post a video snippet of the the VC-CEO dialogue for a flavor of the evening’s conversation in the near future.

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    Q4 2010 CEO Survey of Growth-stage Companies | CEOs plan for 2011

    Each quarter we survey growth stage CEOs who are running innovation driven companies.  This quarter,  we had more than 60 CEOs responding.  CEOs were running companies in broadly defined technology (software, hardware, semiconductor, telecom), Internet (e-commerce, media, social, entertainment), medical devices, biotech, and cleantech / renewable energy sectors.

    A note on methodology.  We send these surveys only to those who fit the category (in this case, sitting CEOs or board member/founders of technology/science-driven growth-stage companies).    All responses were anonymous due to the web-based survey technology employed. The majority of respondents were in the United States, with the highest concentration on the East and West coasts (New York, Boston, and San Francisco/Silicon Valley areas).

    For prior survey results from Q2 2010, titled “Impact of Economy and Renewed Growth”, go to http://www.bostonsearchgroup.com/blog/ceo-survey-results-q2-2010-%e2%80%93-impact-of-economy-renewed-growth/ .

    ECONOMIC CLIMATE

    The first set of questions was around the economic conditions in which each CEO felt s/he was operating.    One question we continue to ask and re-ask over the last six quarters or so targets the turbulence in the macro- economic climate.  It is interesting to compare CEO responses to the same question, “Do you anticipate a double dip in the near term future?”

    * In Q3 2009, more than half  (54%) of CEOs polled were expecting a double dip, and planning accordingly

    * In our Q2 2010 survey,  again 50% felt a second economic correction was likely, the biggest percentage of those CEOs believing it would be in either Q3 2010 or sometime in 2011.  The other half  of CEOs felt the specter of recession was behind them

    * Currently in Q4 CEOs were consistent with prior quarters with a bit more than 50% indicating they didn’t feel a double dip was likely, and the other half of the CEOs saying either a 50/50 probability or greater (16% feeling more likely than not)

    So less than 1 in 5 CEOs feel another economic dip is likely.  No CEOs selected the ” greater than 75%” probability.

    It’s interesting to do a meta graph of the changing CEO sentiment on this question.  Surprisingly, the graph would be sloping downward, but not as much as many would hope.  The high point was certainly back in Q3 2009, but even throughout 2010, as many CEOs were fearful of a negative correction as those who felt it was behind us.  No doubt this “lack of confidence” index doesn’t inspire the CEO with a swashbuckling, damn-the-torpedoes-full-speed-ahead attitude toward growing their companies.  Rather, it makes CEOs think in short-term windows, perhaps 3 months at a time, with little appetite to make medium or long-term bets.

    Those CEOs who felt another downturn was likey referenced several factors that might tip the scales negative–  gridlock in Congress due to midterm elections and likelihood that Democrats lose congressional majority, a belief that a bad Q4 holiday retail shopping was likely, and the persistent overhang of ongoing commercial and residential loan defaults.

    As for when another economic dip might occur if it were to occur, the vast majority of CEOs pointed to Q1, 2011, with Q4 of this year and Q2 2011 tying for second at 18% each.

    STRATEGY

    Almost 50% of CEOs polled said that they had either made a shift in strategy in 2010, or were planning to in the near future.  Granted, growth-stage companies are prone to shifting strategy until they land upon the best formula for significant and sustainable growth.  However ~50% is a big number, and clearly a chunk of those companies have been driven to rethink their strategies because of the challenging economic climate, the concern over the future, and the possibility that 2010 might represent “the new normal” where with no economic “rising tide” no help generated to float all company boats as in periods of economic expansion in the past (1997-2000, 2005-2008, etc).

    CASH FLOW

    The majority of CEO survey respondents (49%) indicated that they were still planning on burning cash over the next 2 quarters.  24% indicated they would be profitable.  CEO comments regarding this question indicated an overwhelming drive toward cash flow break even.  That was the big push and focus for their companies in 2010, and if they hadn’t achieved it yet, they were gunning to by end of the first quarter of 2011.  CEOs also commented that they were trying to run their companies at break even, with any extra EBIT being reinvested back into the company for additional growth.

    COST REDUCTION PLANS

    When asked what were the top 3 areas CEOs were targeting for cost reduction, the following table summarizes their responses, representing a combination of spend reduction and staff reduction in non-core areas.  There was a preference by CEOs to favor non-staff cuts over cutting headcount if at all possible, but many acknowledged that in order to make meaningful cuts, staff had  to be considered in the equation.

    CEO responses when asked about increasesin spend were logical.  The top three in order were sales, marketing, and R&D.  Many of the comments about this question noted the fact that outside of directly growing revenues, additional spend was hard to build in when many CEOs are driving toward a minimum cash-neutral mandate and economic uncertainties are driving CEOs to think conservatively rather than expansively.

    [Click on "more" below for remaining 8 slides and narrative from Q4 2010 CEO survey]

    More…

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    CEO Survey, Fall 2010

    TOPIC: How & What Growth-stage CEOs Are Planning for 2011

    Below is the hyperlink to take the Q4 CEO peers speed-survey, exclusively for growth-stage CEOs.  This survey focuses on “How & What Growth-stage CEOs are Planning for 2011″

    This shouldn’t take more than 5 minutes of a busy CEO’s time–

    We here at BSG Team Ventures periodically take the temperature of the markets we serve. The survey is no more than 15 questions, most simple multiple-choice.

    These surveys are created and compiled by BSG Team Ventures as a courtesy to our executive ecosystem with the belief that knowledge is power.  Aggregated peer-provided knowledge is “actionable power.”

    For the survey results from Q2 2010, titled “Impact of Economy & Renewed Growth Planning”, go to http://www.bostonsearchgroup.com/blog/ceo-survey-results-q2-2010-%E2%80%93-impact-of-economy-renewed-growth/

    We make an effort to survey only those who fit the category (in this case, sitting CEOs or board member/founders of technology/science-driven growth-stage companies). [Note, if you don't fit the aforementioned description, please refrain from responding.]

    Feel free to forward to the qualified CEOs in your sphere of influence. The more data generated, the more accurate the trend lines.

    All responses are anonymous due to the web-based survey technology employed.

    We will forward the survey results within the next two weeks to the email address on file. Please let us know if there is another email address you wish us to send the results to as well.

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    Americans say ‘email out, social media in’ according to Nielsen year-over-year ratings

    Americans dropping email, portals and auctions in favor of social media and online gaming

    http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

    Nielsen reported a few days ago on Internet usage in the U.S.  Although intuitive to many of us, it offers numeric confirmation of the fundamental shift in user habits online.

    Social networks/blogs were where we spent the most time (906 million hours in aggregate for the month of June).  Second place went to online games, at a little less than that (407 million hours), and e-mail–the bastion of baby boomers but shunned widely by X, Y, and Z generations, clocked in at a paltry 329 million hours).

    In percentage change up and down, email, portals, and instant messaging took the biggest hits, while social networking, games, and online video saw the biggest increases.

    Interesting also to look at the corollary for mobile users and how it was similar/different.  In fact, given that email activity on mobile devices increased from ~37% to ~42%, one might conclude that email has moved off the desktop onto the handset for the most part, and desktops are being preserved for rich media/bandwidth intensive behavior.

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    Announcing Registration Open – VCs vs. Entrepreneurs Charity Tennis Tournament


    img_3658img_3650img_3600

    Registration is Now Open

    4th Annual Benefit

    VCs vs. Entrepreneurs – Davis Cup Challenge

    Thursday, September 23, 2010
    Longwood Grass Courts  /  2:00 – 7:30pm

    Welcome Back!  BSG Team Ventures is proud to once again host the 4th Annual  Benefit: VC vs.  Entrepreneur Tennis Tournament – Davis Cup Challenge, and we are thrilled to have you join us.

    The VC/Entrepreneur tennis community has been growing every year so please register now so we can build the teams early.

    Entry is by donation of $175.00.  Please click here to register!

    For questions, please email Cristina Vieira Abramson at cvieira@bsgtv.com or call 617.784.4987

    Agenda Overview

    VCs vs. Entrepreneurs - Thursday, September 23, 2010

    Format - Round Robin, Doubles

    Time - 2:00 – 7:30pm (includes tournament, finals, cocktails, dinner and networking)

    Location – Longwood Cricket Club, Chestnut Hill, MA

    REGISTER


    The Benefiting Charity and Partner
    TENACITYTransforming Youth and Building Community. Founded in 1999, Tenacity has served over 20,000 Boston students who otherwise would lack a safe, productive, and healthy after-school and summer environment.  Our high-quality literacy and tennis programming not only build academic skills and improve fitness, they also foster the development of strong bonds between our students and caring staff, which instills the resilience needed to succeed in school and life.


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    Venture-backed Executive Compensation Study, VP Levels, West vs. East

    carrot-and-stickl2

    Periodically, we make an effort to pull together executive compensation trends and analysis focusing on venture capital backed companies in the United States.  The last executive compensation report we put out was in September 2009 (see prior blog post http://www.bostonsearchgroup.com/blog/ceo-compensation-analysis-west-east-founder/), and focused on C-level compensation, with a further contrasting of founder versus non-founder CEO compensation, both West Coast and East Coast.

    This report is similarly focuses on West Coast and East Coast differences in executive compensation, however this time looking at the VP level across the functional organizational structure.  For purposes of this report, only companies who broadly fit the definition of “information technology” were used in the analysis, not including biotech, medical device/medical technology, or cleantech.

    The titles looked at include the following–

    Vice President Business Development

    Vice President Engineering

    Vice President  Marketing

    Vice President Sales

    Vice President Sales & Marketing

    VP Software Development

    VP Product Management

    Note that below we’ve only included the analysis of the executive compensation data, in other words the deltas. If you’d like more detail and the information on which we based the analysis, please email damador@bsgtv.com with your name, title, company and business email address, and we can provide you with the baseline full report.

    Do keep in mind that this is only one set of data. To draw the best comparables, it’s important to do all three data-grabs listed above. Also, this is a “blended” sample set of multiple venture-backed industry sub-sectors in the information technology category. Some industry sub-segments may pay more or less than others with further parsing.

    West Coast Early vs. Later-stage Venture Capital-backed Companies

    West Coast Early-stage vs Late, Executive Compensation Tech

    Cash compensation is almost always higher in later stage companies, and this is reflected in all 3 quartiles of data analyzed.  For West Coast venture-backed companies, the differences are $15,000 to $50,000 in most roles, with an average different of about $25,000.  The only exception is for the VP Sales/Sales Marketing role, where cash was significantly higher in later stage companies for these roles, ranging between $75,000 to more than $125,000 in the top quartile companies.

    Conversely, equity is almost always higher in early-stage companies to offset the lower salaries referred to above.  For these West Coast companies, regardless of quartile, earlier-stage companies received on average ¼% to ½% more equity, with the biggest jump in VP Sales/Marketing, and lowest in the VP Engineering function.

    East Coast, Early vs. Later-stage

    East Coast, Early vs Later-stage Executive Compensation, VC backed

    East Coast compensation tells a different story from their West Coast counterparts.  Although cash compensation was similarly lower in early versus later-stage companies, East Coast executives of venture-backed companies didn’t see the “make-up” effect in equity.  In fact, equity appears lower in many of the quartiles compared, by as much as ½% comparing East Coast early versus East Coast later-stage.

    East Coast vs. West Coast, Early-stage

    East Coast vs West, early-stage, VC-backed executive compensation

    Cash compensation, East versus West, shows that West Coast executives of early-stage companies more often than not earn more in base .  West Coast Engineering is $10,000-20,000 more in base, VP Marketing is up West over East by $10,000 to $50,000. VP Sales/Sales & Marketing is actually the one notably lower cash category where East Coasters are better off than West in the higher quartiles (but not the lowest).  As noted above, West Coast early-stage executives are compensated more favorably when it comes to equity than their East Coast brethren virtually across the board.

    East Coast vs. West Coast, later-stage Venture Capital-backed Companies

    VP Level Compensation East vs West, Later Stage, venture capital backed

    As for cash compensation for later-stage companies East vs. West, a similar pattern existed being mostly lower than their West Coast counterparts, than its West Coast peers.  However, when looking at equity stakes in later stage companies East vs. West, the East Coast did better, often by ¼% to as much as ½%.

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