We’re pleased to announce that BSG Team Ventures has completed the search and secured Luke Smithwick for the Chief Commercial Officer position. The addition of Luke to the TriLumina team further develops the breadth and strength of the senior leadership team and adds automotive bench strength, ensuring the success of current and future product offerings in the rapidly expanding automotive ADAS semiconductor market.
During the past 10 years, Luke has focused on automotive technologies and markets including semiconductors, hardware and software, and brings his automotive expertise to TriLumina’s senior leadership team. Luke’s experience spans from core R&D at Bell Laboratories; product management, marketing and sales at GlobeSpan; VP of Licensing at Aware; multiple automotive roles at Freescale including operations manager of the driver information and infotainment business, where he owned the P&L, drove automotive product line management, quality and customer engagements; director of automotive infotainment product management at Qualcomm, focusing on adding automotive capabilities and quality to their NPI process; and VP of Business Development, Marketing and Partnerships at CloudCar, adding deep automotive industry know-how. Luke’s ability to manage complex business engagements is matched by his deep understanding of multiple technologies and its application to solving complex system-level customer challenges in the automotive market.
Luke Smithwick has over 25 years of experience in business and technical leadership spanning semiconductors, software, hardware and core R&D with the past 10 years focused on the automotive industry. He joins us from Silicon Valley start-up CloudCar where he was VP of Marketing, Partnerships and Business Development. Prior to that, he was director of Automotive Infotainment Products at Qualcomm driving automotive product management and focusing engineering on achieving automotive qualification of high-complexity application processors. Luke started his automotive career at Freescale as Director of Software and Solution Technologies where he started an automotive professional services P&L and automotive software solutions team and later as Global Operations and Business Manager driving the P&L, product line management, solutions, strategy and vision for Freescale’s Automotive Driver Information and Infotainment semiconductor business. Earlier in his career, Luke was focused on complex IP licensing at Aware as VP of Licensing, held a number of senior marketing and sales positions at GlobeSpan Semiconductor and was an advanced technology researcher at Bell Laboratories. Luke did post graduate work at Princeton University and Columbia University and holds a BSEE and MS in electrical engineering from the University of Florida. He holds 14 technology patents and has published multiple industry and technical papers.
About TriLumina
TriLumina is a venture-backed pioneer in solid state modules used in LiDAR and ADAS systems for the automotive industry and its push toward autonomous vehicle safety. For more on TriLumina, see www.trilumina.com.
More on Mr. Smithwick’s background here.
